Industry News

Toyota and NBC’s effective six-second TV ads during the Winter Olympics have left some wondering what the future holds for six-second ad slots.
Google search results for “Amazon” pointed to a scam site for hours on Thursday, according to one report. Since then another series of ads took its place in some parts of the U.S.
Retail brands that cater to either the affluent or those who are budget driven, such as dollar stores, are doing well, says Deloitte.
U.S. and European officials called for Facebook’s Mark Zuckerberg to explain how personal information about tens of millions of users ended up in the hands of a data analysis firm that worked for President Trump’s 2016 campaign — without the permission or knowledge of the vast majority of those affected.
According to a new forecast released this morning by digital ad tracker eMarketer, Google and Facebook—while currently dominating the advertising marketplace, will be losing some ground in the next few years.
The Democratic Governors Association announced a $20 million broadcast TV ad buy in Michigan, Nevada, Ohio, and Wisconsin as part of the organization’s Unrig the Map initiative.
In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content, primarily from over-the-air TV channels.
New cross-media analysis from Nielsen shows American women age 18+ spend more time with TV than any other medium.
Parks Associates unveiled a study that shows the percentage of U.S. broadband households that use digital antennas has steadily increased to reach 20%.

TVB Features

American Idol returned to broadcast television. Sunday’s opening telecast on ABC delivered a 5.9 hh rating nationally, with a 10.2 in Birmingham. Our featured market this week is Champaign and Springfield-Decatur, IL.
The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.

Research Now study featuring the 2018 Bomb Cyclone and its impact on Boston, confirms local TV’s importance during dangerous weather conditions.

How should I enhance or amplify my linear buy with digital?


“'All politics is local’ was a phrase made famous by the late Speaker of the House, Tip O’Neill, and today, all marketing is local.”—Lynne Tornabene, Director of Marketing, Mobile Advertising & CMO, Quattro Wireless
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