Industry News

Artificial Intelligence is coming to the media and advertising world, and the changes that have roiled the industry are only going to continue.
A recent study by the Wall Street analyst firm MoffettNathanson revealed that around 70 percent of those giving up their traditional pay-TV subscriptions are actually switching to vMVPDs.
Nielsen has gotten behind the wheel with J.D. Power to create a marketing cloud melding data about car buying with TV viewing information.
BIA Advisory Services projects total local advertising will increase to $146.6 billion this year across all media. The firm estimates that OTA television will capture 12.3 percent of the local ad market.
NBCU wants to drive more online audiences to its programming and is eyeing a late fall launch for a new product designed to do just that, multiple sources familiar with the plans say.
The Association of National Advertisers' just-released identity-based marketing report reveals a high trajectory for U.S. marketer spending on the practice.
Changes in decades-old broadcasting rules, combined with new types of competition in news and entertainment, are creating a drama-filled free-for-all as local U.S. broadcasters consolidate.
ComScore said it made a deal giving it access to smart TV data from Vizio’s Inscape unit that will help its clients better measure the impact of their advertising campaigns across platforms.
As consumer attention is increasingly split across screens, marketers are looking holistically at all touchpoints to find their audiences in the right place, at the right time.

TVB Features

The NFL Hall of Fame Game delivered a 4.1 nationally, with a 16.7 in Baltimore. Our featured market this week is Tallahassee, FL-Thomasville, GA.

Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Local TV Needs Open Standards For Automated Buying And Selling

“With enough cooperation among industry players, instead of constant comparisons to digital, TV will evolve to include the best of both worlds: incredible reach and engagement paired with ease of access and accountability.” —Shereta Williams, President, Videa

Location intelligence and geo-targeted advertising are all the rage. How can TV stations compete? 

“We think it’s finally safe to say that this election cycle will be significantly higher than what we saw in years past.”—Marci Ryvicker, Managing Director, Wells Fargo

Get connected to jobs in the local broadcast TV industry.


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