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Industry News

Audiences are still watching TV and video in droves and the right advertising strategy backed by in-depth audience data will ensure you are reaching them.
The Trump administration appeals district court judge's decision to block rule requiring television and streaming video ads for prescription drugs to include their list price.
Tegna has received two offers to do a deal from Apollo Global Management, which is in the process of buying the Cox TV stations.
Comscore's plan to reorganize its technology, product and sales organization will cost $1.5 million to $2.5 million as it terminates 8% of its workforce.
CBS, NBC, Fox and ESPN will have booked around $2.4 billion in upfront ads sales for the season- about $300 million more than last season at this same time.
A survey conducted by Urban Science and Harris shows that while young people may tap a smartphone to buy just about everything else, young adults -more than any other age group- said they visited dealerships.
Some TV newsrooms now see digital platforms as equal to, or perhaps even more important, than the station's traditional broadcasts.
Facebook plans to hire a team of editors to work on a news initiative called News Tab, a new section inside of the company’s mobile application that will surface the most recent and relevant stories for readers.
The National Restaurant Association projects overall industry sales will hit a high of $863 billion in 2019, up 3.6 percent from last year.
A group of states is preparing to move forward with a joint antitrust investigation of big technology companies- focusing on whether a handful of dominant technology platforms use their marketplace powers to stifle competition.
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TVB Features

When compared to cable, broadcast TV is the stronger choice for average minutes viewed per network, summer ratings, and trust. Our featured market this week is Birmingham (Anniston and Tuscaloosa), AL.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out trailers for the new shows.

TVB Industry Webinar: Optimizing Local — OnDemand presentation is now available.

Why You Think Your Devices Are Listening to You

“Every other device in your world, including Alexa and Google Assistant after you say the wake words, takes whatever behaviors you exhibit and whatever data that can be gathered about you and uses it to make predictions about your behaviors.” —Shelly Palmer, The Palmer Group

“If Locast was the invention of a bunch of sports fans frustrated by retrans blackout or young hackers simply trying to screw big corporations and get something for free, I might be more sympathetic. But that is not what Locast is.”—Harry Jessell, Editor, TVNewsCheck

Nielsen’s Q4 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

What is one way to future proof operations and infrastructure in today's fragmented media distribution system?

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Get connected to jobs in the local broadcast TV industry.

 

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