Industry News
Articles and announcements about the broadcast industry.

5/25/2018
Twitter rolled out stricter rules for political advertising in a bid to increase transparency and curb manipulation on the service ahead of U.S. midterm elections.
5/25/2018
ABC’s 54th telecast of the Indianapolis 500 Mile Race—a Memorial Day tradition—will be the network’s last, bringing a five-decades-long legacy to an end.
5/25/2018
Real-world deployment and testing of the ATSC 3.0 Next Gen TV standard was front and center during Advanced Television Systems Committee Annual Meeting.
5/25/2018
Horowitz Research has released its latest study, State of Advertising and Social Media, it reveals that 53 percent of 18- to 34-year-olds—millennials—feel TV is effective for advertising.
5/24/2018
Young viewers who are using new technology to get their media in different ways are viewing out-of-home. The biggest benefactor? Broadcast TV.
5/24/2018
ANA and Forrester Research new research indicates that TV advertising is at the cusp of significant change as marketers are incorporating the data-driven approaches of addressable and advanced TV into their plans.
5/24/2018
The UBS survey shows half of buyers said their clients—who spend more than $40 billion combined—will shift dollars toward television during the next 24 months.
5/24/2018
According to a new report from the Knight Foundation, there are a number of local TV markets experiencing rising audiences of 18 to 34 and 35-to-54 year-olds.
5/24/2018
Telemundo have begun rolling out a new group graphics package that borrows heavily from its corporate cousin NBC O&Os’ so-called “Look N.”
5/24/2018
By the end of this year, Netflix will grow to be the fourth-biggest U.S TV/film company in terms of overall production/program spending— with NBCU in the top spot.
5/24/2018
If you could pick just five TV networks to watch, which ones would you choose? TVB asked viewers that question in its Media Comparisons Study, conducted by GfK. The big four broadcast networks were Americans’ top selections.
5/23/2018
TV measurement is going through big changes, according to a new whitepaper from TiVo— After years of audience estimates being based on small samples or panels of viewer, big data has come to TV in the form of set-top-box data.
5/23/2018
The Video Advertising Bureau is launching a multi-screen campaign that shows upstart digital-native companies turned to TV to grow their businesses.
5/22/2018
Nielsen has announced that YouTube TV viewership at designated market levels will now be included in Nielsen Local TV audience measurement using Digital in TV ratings.
5/22/2018
According to a study conducted by The Diffusion Group, more than half of all direct-to-consumer subscription video purchases are made through Amazon Prime Channels.
5/22/2018
Fox is preparing to wade deeper into Snapchat by handling all the ad sales for Vertical Networks, the digital media startup that was specially designed for the messaging app.
5/22/2018
With more TV viewers embracing OTT choices for entertainment, sports and informational programming, the need for broadcast TV stations to have their original content everywhere is more essential than ever.
5/22/2018
Marketing and media agency executives said they would be willing to pay only a 7% premium on the networks that have trimmed back on TV ad clutter, according to an Advertiser Perceptions survey.
5/22/2018
Six-second video ads are on the rise in a big way. The number of vendors running this ad format is up 300% compared to the same quarter last year.
5/22/2018
TV use grew in April for the second straight month, thanks to a huge increase in viewing on connected devices and OTT.
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