Industry News
Articles and announcements about the broadcast industry.

8/13/2018
Artificial Intelligence is coming to the media and advertising world, and the changes that have roiled the industry are only going to continue.
8/13/2018
A recent study by the Wall Street analyst firm MoffettNathanson revealed that around 70 percent of those giving up their traditional pay-TV subscriptions are actually switching to vMVPDs.
8/13/2018
Nielsen has gotten behind the wheel with J.D. Power to create a marketing cloud melding data about car buying with TV viewing information.
8/13/2018
BIA Advisory Services projects total local advertising will increase to $146.6 billion this year across all media. The firm estimates that OTA television will capture 12.3 percent of the local ad market.
8/13/2018
NBCU wants to drive more online audiences to its programming and is eyeing a late fall launch for a new product designed to do just that, multiple sources familiar with the plans say.
8/10/2018
The Association of National Advertisers' just-released identity-based marketing report reveals a high trajectory for U.S. marketer spending on the practice.
8/10/2018
Changes in decades-old broadcasting rules, combined with new types of competition in news and entertainment, are creating a drama-filled free-for-all as local U.S. broadcasters consolidate.
8/10/2018
ComScore said it made a deal giving it access to smart TV data from Vizio’s Inscape unit that will help its clients better measure the impact of their advertising campaigns across platforms.
8/9/2018
As consumer attention is increasingly split across screens, marketers are looking holistically at all touchpoints to find their audiences in the right place, at the right time.
8/9/2018
Marci Ryvicker is predicting that total political ad spending for the 2017-2018 cycle will be up 15% to $4.4 billion, with $2.4 billion, or 54 percent, attributable to local TV.
8/9/2018
The reason American consumers are abandoning their cable subscriptions is not a mystery: It’s expensive, and cheaper online alternatives are everywhere. But who exactly is responsible for the slow demise of the original way Americans paid for television?
8/9/2018
ComScore said it made a deal giving it access to smart TV data from Vizio’s Inscape unit that will help its clients better measure the impact of their advertising campaigns across platforms.
8/9/2018
When Facebook wanted to apologize to a large audience, it ran a TELEVISION ad. Facebook controls a huge amount of the country’s online advertising inventory, but when the chips were down, it went to the one-minute TV spot.
8/9/2018
Tribune Media Company announced that it has snuffed its merger agreement with Sinclair Broadcast Group.
8/8/2018
In short, consumers in the U.S. seem like they can’t get enough content, and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good to pass on.
8/8/2018
Senate Democratic candidates and allied outside groups have devoted more than 40% of their TV ads this year to health care – spending a combined $17 million on spots pledging to protect people with pre-existing conditions, fight for lower drug prices and guard against cuts to Medicare.
8/8/2018
With three hit films this year we looked at how Marvel has successfully utilized TV and video advertising to engage with its captive audience of moviegoers.
8/8/2018
Syndication seemed to settle back into its regular patterns in the week ending July 29 with World Cup soccer finally over and no major news events coming along to cause preemptions.
8/7/2018
Dana Walden and Gary Newman, the chairmen and CEOs of Fox TV Group, outlined their vision for the “New Fox” during an appearance at the Television Critics Assoication summer press tour in Beverly Hills.
8/7/2018
Total traditional pay TV providers lost more subscribers in the second quarter, and made up ground when virtual pay TV services were added in -- but only barely.
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