Industry News
Articles and announcements about the broadcast industry.

8/7/2018
Over the past year, Facebook Messenger, Instagram, WhatsApp did not grow fast enough to offset Facebook’s sagging flagship service, according to Pivotal Research.
8/7/2018
In a move to advance high-quality enterprise journalism, the Scripps Howard Foundation today announced a $6 million investment into the creation of two centers for investigative journalism.
8/6/2018
One important key to unlocking opportunities is dynamic ad insertion (DAI) — the ability to stitch into OTT streams highly targeted advertising on a live and linear basis. In other words, it’s to create an experience for viewers that is as seamless as it is on broadcast, albeit with individualized ads based on user data.
8/6/2018
Despite the consensus that cord-cutting would only get worse, MoffettNathanson principal and senior analyst Craig Moffett said the rate that consumers canceled their pay TV subscriptions declined by 3.3% in Q2.
8/6/2018
“Where you get in trouble is if you’re too small,” said Allen, during a keynote address at the 2018 OTT & Video Distribution Summit. “You cannot be big enough. You have to get bigger and you have to do it quickly. And the way you do it is you have to do it through acquisitions.”
8/6/2018
Facebook, which recently tightened its identity and disclosure requirements for political advertisers in response to public and Congressional criticism, now faces a backlash from a coalition of civil rights groups asserting its new policies are discriminatory.
8/6/2018
Streaming TV is increasingly becoming “appified,” with consumption happening inside applications controlled by distributors or programmers. Conviva’s report shows that 72% of streaming TV viewing happens inside these apps, with 28% in a browser, and that gap is likely to widen.
8/6/2018
Whether it be fraud, brand safety, transparency, the lack of cross-platform metrics, or the abundance of other problems plaguing the ad industry, Apple just showed us one thing. Good marketing leads to even better results.
8/3/2018
Young TV news viewership continues to grow in importance as traditional TV platforms amp up their content efforts. But do these viewers need more of a push, marketing-wise?
8/3/2018
The National Marketer Advertising Marketplace gained 8% in the first half of the year (January–June), aided by additional revenue from the Winter Olympics and the World Cup.
8/3/2018
Matrix Solutions’ 2018 Midyear Ad Spend Report says broadcast TV sales were “mostly flat” during second quarter, declining 0.8% to $3.8 billion.’
8/2/2018
Conviva, the streaming TV measurement company, says viewing hours rose 115% to 5.5 billion. Much of this was due to a rise in World Cup viewing in June. Taking out this special sports viewing, streaming hours still rose 45%.
8/2/2018
TV still is the No. 1 source most Americans go to in order to form their opinions about key issues facing the nation.
8/2/2018
TV remains one of three screen-based technologies driving CE revenue, according to a newly released update to a Consumer Technology Association sales and forecast report.
8/2/2018
While American of all stripe are concerned about what President Trump insists on branding as “fake news,” most voters continue to largely trust what they see and hear on television.
8/2/2018
CBS Television Stations and CBS Interactive today announced plans to launch CBSN Local, a portfolio of 24/7 direct-to-consumer services that will stream anchored news coverage and live breaking news events from major markets served by CBS stations that are owned by CBS Corp.
8/2/2018
Last year, the Interactive Advertising Bureau (IAB) found that for the first time, “digital as a whole” surpassed TV for total media spend. But this shift is not as black and white as it may seem.
8/1/2018
The St. Paul, Minn.-based broadcasting arm of the Charleston, S.C.-based Evening Post Industries has hired Methuselah Advisors of New York City to sell its portfolio of 11 stations in 11 small markets.
8/1/2018
Tegna convenes a group of its most ardent innovators every few months, brainstorming and then piloting ideas for content worthy of Netflix-like binge watching.
7/31/2018
Nielsen found that only 3% of U.S. households subscribe to the so-called “virtual MVPDs.” Nielsen also found that 15% of homes that subscribe to a vMVPD service also subscribed to a traditional cable TV service, with 36% also watching over-the-air broadcast TV.
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