Industry News
Articles and announcements about the broadcast industry.

5/17/2018
Announced earlier this year, a $2.6 million initiative from the Knight Foundation aims to give a jolt to local TV news. The goals include sparking innovation in local TV news from best practices to leadership programs for diversity and collaboration.
5/17/2018
The addressable market for those various OTT TV service providers is in the 10 to 20 million range, but it’s still not large enough to keep all of them fed.
5/16/2018
New research from the Video Advertising Bureau shows that live TV is still king, with the majority of viewers watching their favorite programs live, rather than time-shifting.
5/16/2018
Katz Media Group CMO Stacey Lynn Schulman thinks TV may be on more solid ground than some outside the business realize. There are a lot of good reasons why TVs not in trouble.
5/16/2018
History has shown that the ability to place a bet on a sporting event makes fans pay closer attention to the action, and watch more—has nearly everyone agreeing that traditional TV will surely rise.
5/16/2018
ABC made the case that their networks are more integrated and potent than ever—in a sign to show this integration of TV networks brands, Freeform joined the upfront mix for the first time.
5/15/2018
Fox will be offering a smaller advertising pod called JAZ (“Just A and Z”), just two 30-second commercials.
5/14/2018
Univision is the latest TV company to join “Open A.P.,” an alliance of media outlets eager to accelerate the emerging advertising practice known as “audience buying.”
5/14/2018
This year during the broadcast upfront several media companies will be focusing on less, not more, as they tout recently announced efforts to declutter their prime-time shows by cutting ad loads this fall.
5/14/2018
The No. 1 source of income for Meredith’s local broadcast TV stations comes from more than just their retransmission consent fees.
5/14/2018
Amidst the sea of mergers major broadcast networks will reveal their new shows for the next TV season.
5/14/2018
Telemundo executives announced a new partnership with Hulu that will add over 3,000 hours of Telemundo programming to the streaming service.
5/9/2018
Consumers are increasingly turning to connected TV devices to stream video content in the home and video consumption on those devices has tripled since 2015.
5/9/2018
People who stream TV content now prefer to watch it on TV sets instead of personal computers, according to a new report from Conviva.
5/9/2018
Nielsen will replace its long-reviled diaries in the 140 smallest markets next month with a new paperless system that draws viewing data from a variety of electronic sources—the system should give a boost to the ad sales of TV stations.
5/9/2018
Local TV is the largest segment of local video advertising with local TV station revenue estimated to reach $27.70 billion this year, up from $26.2 billion in 2017.
5/8/2018
When it comes to word-of-mouth marketing, consumers’ willingness to share information is critical. Consumers are more likely to share or repeat the news from a number of sources with 65% being more likely to share from local broadcast TV.
5/8/2018
The NBC exec, Bob Greenblatt, wants to shorten the first commercial break in his network's shows from as long as 5 minutes to just 1 minute, with the idea that doing so will keep viewers engaged.
5/8/2018
The type of content that consumers stream—and the platforms they use—continue to evolve. According to new research from Nielsen around 51% of video streamers report watching local news.
5/8/2018
While programmatic isn’t about to become the dominant means of TV advertising tomorrow, there’s no doubt it’s moving in a positive direction.
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