Industry News
Articles and announcements about the broadcast industry.

7/31/2018
The TV tracking app TV Time is leveraging data gathered from its more than 12 million registered users to launch a video measurement and analytics platform, TVLytics. The announcement comes the same day that ComScore and Hulu announced a deal.
7/31/2018
Upfront TV advertising revenue witnessed a 5.2% increase for the 2018-2019 TV season -- similar to the rise a year ago.
7/31/2018
Despite the industry’s focus on streaming and on-demand video, linear TV dominates Americans’ time spent viewing and is on the rise, according to a new report from Nielsen.
7/31/2018
LiveRamp and Adobe have made a deal integrating LiveRamp’s IdentityLink across Adobe’s Advertising Manager, enabling addressable TV advertising using first or third party data.
7/31/2018
ComScore is preparing to launch a new product that measures ad views across platforms like TV and mobile, the first big move by new Chief Executive Bryan Wiener, who has been charged with turning around the beleaguered business.
7/31/2018
comScore announced that a new “Campaign Ratings” platform will launch in beta and that all the major TV networks and OTT players have signed up to test it, including ABC, CBS, CNN, Disney, Fox, GroupM, NBCU, CW, Turner, and Viacom.
7/31/2018
NBCU Sports and Snapchat have made a deal for a new weekly show about the British Premier League. NBCU will sell the ad time on the show and revenue will be split between NBCU and Snapchat.
7/30/2018
A report by Digiday says streaming TV services are looking to reach cord-cutters with cheaper channel packages, but it’s been challenging for these services to turn a profit due to rising programming costs.
7/30/2018
While much of the TV business is discussing which type of research currency to use to measure TV viewership for advertisers, interactive TV company iPowow is looking to fund a plan to create a cryptocurrency that would pay people for watching their favorite shows.
7/30/2018
More than 90 million households still subscribe to some form of pay TV, and they often can't envision a life without their hundreds of channels, live sports and generously sized remote controls.
7/30/2018
As Netflix continues to take over the TV industry, the company says it has thrived by programming not to demographics but what it calls “taste communities.”
7/30/2018
Facebook said it would shut down ad tools called “Partner Categories” powered by outside data brokers. Those tools let Facebook advertisers target ads at people based on third-party data such as their offline purchasing history.
7/30/2018
In a recent released, comprehensive report, in its battle with digital competitors, TV networks are turning to analytics startups who turn big data into a clearer picture of who’s watching, and what viewers are buying.
7/30/2018
If there is one area where the TV-digital convergence is moving slowly it’s among media-buying teams. For the most part, traditional linear TV buyers are still thinking like traditional linear TV buyers.
7/27/2018
Zevia will run its first television campaign leading up to and during the 2018 CrossFit Games championships on CBS.
7/26/2018
Consumers say they plan to spend over $83 billion on back to school shopping, according to new research from Mintel.
7/26/2018
Retailers are embracing digital marketing, but their investments have not kept pace with customer expectations.
7/26/2018
the Television Bureau of Advertising (TVB) hosted an exclusive discussion with state and national experts on the 2018 election and how to effectively reach voters through television advertising in Nevada.
7/26/2018
A three-judge panel of the U.S. Court of Appeals dismissed a challenge to the FCC’s restoration of the so-called UHF discount of the national TV ownership cap, which effectively allowed station groups to increase their coverage from 39% of TV homes to as much as 78%.
7/26/2018
Marketers may need to start watching their ad dollars when targeting consumers through over-the-top and connected TV, because they may be purchasing fake views.
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