Industry News
Articles and announcements about the broadcast industry.

2/14/2018
Shaun White’s gold medal win in the men’s snowboarding halfpipe event of the 2018 Winter Olympics helped the Games set a new high in the Nielsen ratings.
2/14/2018
According to a study by The Diffusion Group, at the end of 2017 some 5.3 million households subscribed to a virtual MVPD service.
2/14/2018
While Netflix is one of the biggest competitors of broadcast and cable outlets, it is boosting the ratings of some shows it airs.
2/14/2018
Deloitte reports that consumer spending is increasing and shifting among a range of formats and channels for differing reasons—an indication that the retail sector is evolving again.
2/14/2018
After avoiding a repeat of the Rio Games by exceeding their guarantees during the first five days of the Winter Olympics, NBC is now taking a portion of their ad inventory back into the market for new business during the Games.
2/14/2018
NBCU said it is supporting the ANA’s #SeeHer initiative during the Olympics with segments featuring women athletes.
2/14/2018
FOX Television Stations is the largest local broadcast group in the U.S. to commit publicly to its goal to revolutionize ad sales through new-generation technology.
2/13/2018
Adweek asked execs at each of the broadcast networks to weigh in on what makes them optimistic about how this TV season has unfolded—and what worries them.
2/13/2018
To ensure that message is received, Unilever has threatened to pull all ads from Facebook and Google unless the companies do something—and quickly—to clean up content.
2/13/2018
NBC’s coverage of the Winter Olympics from PyeongChang, South Korea, drew a 16.5 overnight household rating and 27 share, topping the first Sunday night ratings four years ago when the games were in Sochi, Russia.
2/13/2018
Programmatic TV ad spending continues to grow, with some studies pegging the U.S. programmatic TV outlay to account for 5% of total TV ad spend by next year.
2/13/2018
The 2018 Winter Olympics officially kicked off at the end of last week and so far viewers are absolutely loving it. B&C partnered with Canvs, the emotion measurement company, to see how viewers have been emotionally reacting to the Games thus far.
2/12/2018
This year’s games will be marked by digital ubiquity, with live coverage, highlights and analysis not only across NBC’s digital platforms, but across the internet.
2/12/2018
ATSC 3.0 is being described as a game-changer; this new protocol promises advancements that will enable interactivity on-demand for over-the-air local television.
2/12/2018
According to the study, which examined digital video viewership across the world, 78.4% of digital video viewers will stream content on a mobile device this year.
2/12/2018
The annual Nostradamus Report, which speaks to key figures within the TV and film industries, has predicted Netflix will look to buy TV channels within the next five years.
2/12/2018
A new NAB/PILOT campaign will spotlight people in broadcasting who are using innovative technologies to tell stories and convey information to radio and TV audiences in unique ways.
2/12/2018
The advancement of digital and broadcast innovation in local TV news just got a bit of a boost, thanks to a $1.9 million grant from the John S. and James L. Knight Foundation to Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.
2/12/2018
The NAB will launch an industry summit focused on streaming video, to be produced by Dan Rayburn, a streaming media analyst.
2/12/2018
According to a survey from kNOW, an overwhelming majority (88%) of Winter Olympics viewing by the survey respondents will be done on TV screens.
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