Industry News
Articles and announcements about the broadcast industry.

5/8/2018
It’s less than a week until the broadcast upfronts. Networks are in the process of locking in their lineups for the 2018-19 television season.
5/7/2018
On a typical day, 93% of streamers watched traditional TV, as detailed in the latest Nielsen Local Watch Report.
5/7/2018
Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents.
5/7/2018
Univision will bring all its brands together into an experiential format—by launching a streaming video service akin to Netflix, for Spanish-language content.
5/7/2018
Local search advertising on Google and local advertising on YouTube will top $19 billion nationwide, according to BIA Advisory Services.
5/7/2018
Univision looked to secure its digital future with the announcement of several new partnerships and enhancements to its Univision Now on demand service during its pre-upfront event.
5/4/2018
Pivotal Research Group’s Brian Wieser notes that excluding virtual MVPDs, there’s another big decline in the number of pay TV homes.
5/4/2018
Digital media dependence means running long-form content that viewers are comfortable with on the big TV screen.
5/4/2018
Americans are consuming more streaming content on more devices, Nielsen reveals in its latest Local Watch Report—65.3 million U.S. homes had an internet enabled device capable of streaming content to the TV.
5/4/2018
The 21st Century Fox-owned network has spent several weeks telling top media buyers that it intends to enact a massive 40% reduction in the number of TV ads it runs during its Sunday primetime schedule.
5/4/2018
TV attribution measurement company Data Plus Math launched TV Pixel, a tool kit that links website clicks and consumer purchasing behavior with cross-screen ad campaigns.
5/3/2018
Cord-cutting isn’t just restricted to traditional U.S. pay TV providers—total pay TV subscribers are down in 13 other countries/territories.
5/2/2018
A new survey from the NRF offers some good news for marketers, suggesting that millennial parents—in their 30’s and late 20s—are actually much more likely to stick with it than parents from other generations.​
5/2/2018
Supply side ad platform SpotX announced it will be using Nielsen audience data for connected TV to evaluate ad campaigns that buy spots in programming on both traditional TV and OTT programming.
5/2/2018
Twitter announced new content deals and renewals with 30 partners at its #NewFronts presentation with NBCUniversal, ESPN, Will Packer Media, Viacom and Hearst are among the companies providing content that will appear on Twitter.
5/2/2018
ComScore added a new Advanced Audience segment to its digital audience measurement solution, Media Metrix Multi-Platform—it will include OTT and linear TV viewing to help marketers engage with high-value audiences across platforms.
5/2/2018
CMO Council member study finds that they are willing to pay premiums for guaranteed views and deep customer insights—however, 95% of marketing leaders believe digital media must be more reliable.
5/2/2018
NBCU has teamed up with Google to produce virtual reality content that gives audiences a unique way to experience some of their favorite networks and shows.
4/30/2018
The growing popularity of OTT is also radically changing the traditional TV landscape, bringing interactivity, data and targeting long associated with digital media to the big-screen TV.
4/30/2018
How much time do American consumers spend each day with their multimedia devices, tablets, computers, AM/FM radio, TV, or their smartphones? Advertiser Perceptions has surveyed marketers and agencies to find out.
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