Industry News
Articles and announcements about the broadcast industry.

7/26/2018
This fall, Fox and NBC will test the less-is-more theory of TV advertising – that if you cut down on the commercials in primetime, more people will watch longer and ratings and revenue will ultimately rise.
7/26/2018
In its latest forecast, research company eMarketer predicts that the number of U.S. adults that will cancel their pay-TV subscriptions will climb 32.8% this year.
7/26/2018
2018 has been a tough year for brand safety. Whether on YouTube or Facebook, within a mobile app, or even alongside a piece of news content, brands must determine how to protect against appearing next to objectionable content when advertising on digital media.
7/26/2018
Nathanson upgraded his ad revenue forecast to a 0.5% decline to $9.2 billion. The slight decrease follows five straight quarters of much steeper declines.
7/26/2018
B&C talked with some of syndication’s most influential buyers to get their takes on the shape of the syndication landscape for fall 2018, 2019 and beyond.
7/26/2018
Researcher Parks Associates says uptake of Netflix’s basic tier has fallen from 35% to 27%, despite increases in its premium service.
7/26/2018
Walmart is plotting to create a streaming video service to rival Netflix, Amazon Prime and Hulu, targeted at the Midwest and priced at just $8 per month.
7/26/2018
Disney has prevailed over Comcast in a fight for a key collection of assets belonging to 21st Century Fox. It’s a deal that dramatically re-sets the contemporary media landscape.
7/24/2018
Cox Media Group is looking to sell its 14 TV stations or merge them into a larger station group, according to an internal announcement obtained by TVNewsCheck.
7/24/2018
Looking at the broadcast TV groups: NBCUniversal is projected to be up 54% to $557 million, while Fox will add 28.2% to $375 million and Disney will be 21% higher to $320 million and CBS will be up 10% to $373 million.
7/23/2018
The ad industry is aiming to enlist the Department of Commerce's National Telecommunications and Information Administration to fight against potential new privacy laws comparable to the EU's General Data Protection Regulation.
7/23/2018
The announcement call Localish “a digital-first media brand from ABC Owned Television Stations Group that brings out the good in America’s cities, launching on ABC platforms this fall.”
7/20/2018
In a bid to capture the interest of a rising generation of news junkies who no longer think first about turning on a TV when important headlines start to flash ABC is trying new tactics.
7/20/2018
The era of cross-channel media planning and buying has taken hold, and that’s presenting new opportunities and challenges for local television and cable.
7/20/2018
The FCC says there are "significant questions" about whether those proposed divestitures, of two stations in Texas and WGN-TV Chicago, were "sham" transactions.
7/20/2018
Searching for back-to-school clothing and supplies will likely end in online sales this year. Adobe released numbers suggesting such online sales will reach nearly $57.8 billion
7/20/2018
President Donald Trump stood by his threats to levy sweeping tariffs on automobile imports as a way to extract concessions from trading partners.
7/20/2018
“last-minute” ads (defined as ads within six hours of a game’s start time) drove a 26% higher likelihood of tune-in of those viewers that were targeted. ComScore wrote in the report: “Digital and TV play well together.”
7/20/2018
The Next Gen TV local simulcasting rules have received the approval of the Office of Management and Budget (OMB).
7/18/2018
For brands that crave scale for their campaigns, there's little question that TV remains one of the most effective channels. Nielsen numbers show that 96% of U.S. homes have TVs.
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