Industry News
Articles and announcements about the broadcast industry.

2/12/2018
Corporate behemoth Unilever is threatening to stop advertising on digital platforms like Facebook and Google, blasting them for spreading fake news and divisive content.
2/12/2018
Political groups have funded more than 70% of the early TV spots that have aired in key Senate battlegrounds, according to a USA TODAY tally of ad data compiled by Kantar Media’s CMAG.
2/9/2018
NBCUniversal is now using TAD (Total Audience Delivery), which rolls up a telecast’s linear, digital and out-of-home total viewer numbers, factoring in viewership on broadcast and cable networks guarantees to Olympics advertisers.
2/9/2018
A new metric from Nielsen, which began last year, focusing on Out-of-Home viewing. These preliminary metrics show 12 million additional viewers watching the Super Bowl—a 12% bump.
2/8/2018
While NBC opted against airing six-second ads in the Super Bowl, the network will be rolling them out for the first time during the Winter Olympics, beginning Saturday night. Toyota, which will be the exclusive brand airing six-second spots during NBC’s Olympics coverage.
2/8/2018
ABC says it's 98% sold out of commercial time in its Oscars telecast— "way ahead" of where it was at the equivalent time last year, says Rita Ferro, president of sales at Disney-ABC TV Group.
2/8/2018
This time around, NBC is reducing the ad load in its primetime coverage of the Olympics opening ceremony by 30%, while also livestreaming the event for the first time, 14 hours before its tape-delayed primetime coverage.
2/8/2018
Netflix has improved the prospects that a Super Bowl viewer will buy its product more than any other big-game advertiser, according to YouGov BrandIndex research. Netflix used its ad time to promote The Cloverfield Paradox, a new installment in J.J. Abrams' sci-fi franchise.
2/7/2018
NAB EVP/CTO, Sam Matheny has testified on Capitol Hill about the Emergency Alert System, stating how broadcasting is vital during emergencies.
2/7/2018
FCC chairman Ajit Pai took the opportunity of a minority-focused policy conference in Washington to talk up his proposed diversity incubator program which would incentivize existing companies to help diversity the media ownership landscape
2/7/2018
B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top 5 TV promos ranked by TV ad impressions.
2/7/2018
Hearst TV said that it will be significantly expanding and updating their pledge to devote extensive TV and digital news coverage of election discourse throughout its 26 TV markets across the United States.
2/7/2018
Nielsen and Tribune reached a multi-year renewal agreement for Nielsen TV ratings across Tribune’s local TV stations and markets, as well as national service for its digital multicast network, Antenna TV.
2/6/2018
Nielsen has launched Nielsen Branded Integration Intel, a product designed to standardize the way product and brand exposure is measured across screens and devices.
2/6/2018
Looking to connect TV advertising with consumer purchasing, Alphonso, a TV data researcher, has struck a deal with IRI, the big consumer shopping Data Company, in a partnership to develop a cross-media attribution platform.
2/6/2018
The local video advertising market is expected to grow to $37.1 billion by 2022 from $32.6 billion in 2018, driven by advanced TV technology, according to a new report from BIA/Kelsey.
2/6/2018
Reaching over-the-top viewers has become an important new strategy for advertisers, content owners and multi-channel video service providers, according to a new survey from video ad service company SpotX.
2/6/2018
The American Association of Advertising Agencies will soon announce a "Fair Play" program in which its member agencies will "recommit" to ending the "redlining practice" of "no urban, no Hispanic, no Asian dictates."
2/6/2018
It's a common belief that streaming services are "killing" traditional broadcast and pay TV platforms. However, Salesforce's latest Connected Audience Report reveals that broadcast TV still remains the most popular way to consume video.
2/5/2018
According to Matrix Solutions, while ad spending was flat in 2017, key areas of ad sales growth in traditional broadcast included media/communications with 6.56% growth.
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