Industry News
Articles and announcements about the broadcast industry.

10/27/2016
Even as digital advertising rises, broadcast TV in 2017 is expected to draw roughly 13.3% of a rising local ad spend, according to a BIA/Kelsey forecast.
10/26/2016
Roku has reached an agreement that enables comScore to measure and create syndicated ratings for the advertising in over-the-top video.
10/26/2016
Ad spending for the U.S. healthcare industry last year hit a record $9.7 billion, up 11%. TV still rules, but consumers increasingly are looking online for answers.
10/26/2016
Marketers who have been pouring huge sums into digital advertising are wrestling with several recent events that add to a troubling picture: some are finding they can’t be sure how well that money was spent or what they’ve received in return for it.
10/26/2016
Noted media ecologist Jack Myers, chairman of MyersBizNet and a top authority on where media is headed from a financial perspective, has good news for radio and television broadcasters.
10/26/2016
The CEO of Fox Television Stations and co-president of Fox News joins David Smith of Sinclair, Perry Sook of Nexstar and Pat LaPlatney of Raycom on a CEO panel at TVNewsCheck’s TV2020: Monetizing ATSC 3.0 conference.
10/26/2016
This year, Target is making a big push into TV for its holiday campaign. As a way of better connecting with its Hispanic shoppers, the 1,800-unit chain is increasing its media investment in TV by 21% this year compared with last year.
10/26/2016
While the World Series is always a must-buy for auto, insurance, telecom and QSR brands, the chance to air spots within the historic framework of this year's MLB title tilt has precipitated a surge of interest across the category spectrum.
10/26/2016
Republicans, on the verge of losing the Senate, are plowing a mammoth $25 million into six races in a last-ditch attempt to stop Donald Trump from dragging the entire GOP down with him.
10/26/2016
What’s notable about “Designated,” “Quantico” and “Blacklist” is that these aren’t, by their L+SD ratings, big hit shows. “Designated” wins its timeslot, but the other two don’t, and “Quantico’s” ratings have been on a steady slide since last spring. But at a time when viewers’ habits are changing, this DVR viewership could keep programs like that on the air.
10/26/2016
House Republicans are increasingly worried that Donald Trump’s presidential collapse will cut deep into their 30-seat majority, as races that looked relatively safe months ago have suddenly become battlegrounds in the final weeks of the 2016 election.
10/26/2016
Just when we thought the emotional Olympics rollercoast was behind us, our ratings data is just catching up. According to Nielsen, Olympics viewership on digital platforms was said to comprise just 3% of total viewing.
10/25/2016
Hillary Clinton’s presidential campaign and its largest outside supporter are outspending Donald Trump and his allies by a nearly 2-to-1 margin on TV ads this week as voters begin heading to the polls in battleground states.
10/25/2016
On Wednesday we reported that we were seeing basically $120 million of booked TV and radio advertising leading up to Election Day. The total is now $103 million from Oct. 21 through Nov. 7.
10/25/2016
Nielsen will officially be introducing out-of-home ratings next April. Using its sample of 75,000 portable people meters across 44 markets, Nielsen will start to give clients a more scientific look at who’s leaving their humble abodes to watch NFL games and “Empire.”
10/25/2016
In a new push to get Facebook users to stream live video, the giant social network is rolling out an ad campaign on television as well as on billboards and buses in the U.S. and the U.K.
10/25/2016
Overall media spending for the month grew 4%; digital media rose 17%. All TV network based digital advertising was up 16% and local TV/cable advertising rocketed up 24% amid the environment of heavy political advertising.
10/25/2016
YouTube is putting together an over-the-top live TV package to launch in early 2017. Hulu will unleash its own live OTT package in early 2017 as well. AT&T will beat them both out of the gate, launching its own bundle by the end of 2016.
10/21/2016
Overall TV ad spending in Florida's U.S. Senate race is approaching $40 million, with Marco Rubio and Republicans holding a big advantage over Patrick Murphy and his allies.
10/21/2016
NBCUniversal is investing another $200 million in BuzzFeed, doubling its investment in the digital media company.
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