Industry News
Articles and announcements about the broadcast industry.

4/24/2017
FCC Incentive Auction Task Force chair Gary Epstein will be exiting the agency at the end of April.
4/24/2017
Ajit Pai, the chairman of the Federal Communications Commission, is taking the next steps to unwind Obama-era rules and other regulatory efforts that had restricted the abilities of telecommunication companies and broadcasters.
4/21/2017
Federal regulators on Thursday reversed a 2016 change that has hindered big television-station owners from buying more stations, the latest in a series of moves to roll back Obama-era telecommunications rules.
4/21/2017
The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.
4/21/2017
Nearly two-thirds of advertisers and agencies polled in a study believe more than half of all TV buying will be programmatic within three to five years. The survey was released by ad-tech firm Videology and Advertiser Perceptions.
4/21/2017
The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the absolute worst by consumers.
4/20/2017
According to a survey by WideOrbit, 71% of broadcasters were enthusiastic about ATSC 3.0. More than half said their station group is examining whether to make the transition.
4/20/2017
A new BIA/Kelsey estimate finds retransmission consent fees, increased election advertising in numerous states and double-digit growth from digital media offerings all contributed to a strong year for television stations.
4/19/2017
The latest TV commercials for McDonald’s do not appear on the company’s YouTube channel, Facebook page or Twitter account. The ads are meant to play on how teens and twentysomethings use their phones while watching TV, while also acknowledging “how they’re discovering information” they trust.
4/19/2017
comScore announced it has entered an agreement with TitanTV to automate the local-television program titling process for station clients.
4/19/2017
Wide Orbit, a media platform for connecting ads and audiences, has expanded its WO Programmatic solution to support programmatic direct TV advertising transactions.
4/19/2017
Cheddar, an online business news channel that targets millennials, is betting it can coax young viewers to look up from their mobile phones to watch old-time broadcast TV, and it’s giving away antennas with Dunkin’ Donuts to prove it.
4/19/2017
Much has been said about the big payday seen at companies including Entravision Communications and Comcast, however, the biggest bonanza to come in the Reverse Auction involves such individuals as Miami Lakes, Fla.-based Bob Behar and Alex Meruelo, Founder and Chief Executive Officer of The Meruelo Group.
4/18/2017
Nielsen has an encouraging message for TV producers and distributors as they dive into the upfront ad sales season.
4/18/2017
Two automotive dealer associations have revved up their respective advertising activity at broadcast TV, with a big Detroit player back on the scene.
4/18/2017
In an age where ads now find the viewers -- rather than viewers finding the ads -- brands are using data to both understand consumer behavior and target against it to ensure that the right ads reach the right audience at the right moment.
4/18/2017
David Poltrack, President of CBS Vision and Chief Research Officer of CBS Corporation, is the visionary who created the Campaign Performance Audit (CPA), an initiative on measuring return on ad spend. He sat down with MediaVillage to discuss the initiative's progress.
4/18/2017
GatesAir, which provides wireless, over-the-air content delivery solutions for TV and radio broadcasters, is set to share with 2017 NAB Show attendees a new customer-focused program to support ATSC 3.0 transitions.
4/18/2017
Share Rocket launched the Monetize social media monetization platform, which is designed to create an additional revenue source for broadcasters and publishers, while offering new premium inventory for advertisers.
4/18/2017
According to a new survey of U.S. consumers from Ring Digital LLC., 23.9% of U.S. adult internet users engaged in some form of social TV behavior within the past month. In other words, they used a social media platform to post, vote, share, or comment on their TV-viewing.
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