Industry News
Articles and announcements about the broadcast industry.

10/21/2016
Marketing executives have lost control over their own industry, and CMOs must take a greater role in solving problems such as ad fraud, viewability, transparency and a strained and undertrained workforce, Bob Liodice, CEO, ANA said.
10/21/2016
The final debate matchup between Hillary Clinton and Donald Trump brought in 71.6 million viewers, beating the second contest in the ratings but failing to top the record-setting first debate, according to Nielsen.
10/21/2016
The industry has not seen the full fallout from Facebook's misattributing viewing metrics, says Publicis Media Exchange CEO Dave Penski during a keynote conversation at the Advanced Advertising Summit in New York.
10/20/2016
Google reached an agreement with CBS to carry the broadcast network on its soon-to-be-launched web TV service. The deal made CBS the first major TV network to sign on to the new TV service, which will be housed on Google’s YouTube platform.
10/20/2016
With just one two-hour trading session yielding tepid bidding from wireless communications companies, the Commission pulled the plug on further rounds, effectively ending the second stage of the forward auction much sooner than many had expected.
10/20/2016
NFL ratings are down so far this season, but an iSpot.tv report finds that in-game advertisers are still getting broad exposure for their brands.
10/20/2016
Trump’s campaign will spend almost $11.7 million on television ads set to run in 11 states this week, topping Clinton’s spending on ads for the first time. The Clinton campaign is spending $10.5 million on advertising in seven states.
10/20/2016
This ATSC 3.0 road map was developed to provide broadcasters with information for station management and broadcast engineers to transition from ATSC 1.0 to ATSC 3.0, the next-generation broadcast TV service.
10/20/2016
Facebook Live broadcasters are getting a new option to schedule their shows: Facebook officially announced support for scheduled Live streams and is going to make the feature available to owners of verified Facebook pages.
10/20/2016
The online ad giant has offered a survey product for a number of years, but the latest version is integrated with Google’s “Analytics 360 Suite” and adds functionality specifically geared towards marketers.
10/19/2016
Fundraising has taken a back seat because, as Mr. Trump said: “I don’t even know why I need so much money. Why do I even need these commercials?” With the election only a few weeks away, we’re about to find out.
10/19/2016
A total of seven networks, along with the Washington Post, will live-stream the final 2016 presidential debate Oct. 19 via YouTube, the Google-owned company announced.
10/18/2016
Even during a busy news week (thanks to the presidential campaign and debate), more than half of Americans (51%) talked about one or more of the new shows during the past week, according to a weekly survey by Engagement Labs’ Keller Fay Group.
10/18/2016
Donald Trump is about to visit Virginia and pour $2 million into TV ads in the state, a campaign official said, pushing back on reports that the Republican presidential hopeful was abandoning the key battleground.
10/18/2016
The battle for statehouse control is playing out in more than half the states with tens of millions of dollars of planned political spending before the Nov. 8 general election.
10/17/2016
A monthly survey revealed that 69% of 13-33-year-olds follow the news some or all of the time—and the top reason they do is because they like to be informed and in the know.
10/17/2016
Hillary Clinton’s campaign is dispatching first lady Michelle Obama to campaign in Arizona and is considering sending the Democratic nominee herself as polls have shown a tightening race for president in the traditionally Republican state.
10/17/2016
The map shows spending by the top 25 battleground media markets with booked TV and radio spending by both Team Trump and Team Clinton, including the PACs that support them.
10/17/2016
This will be the first year to outpace dollars spent in 2007, right before the economy came crashing down, and while it’s partly driven by the strong political and Olympics spending, it also reflects a stabilized economy.
10/17/2016
Nearly 60% of all national voters can be persuaded by political TV advertising in the last week leading up to the day of an election -- which this year is November 8.
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