Industry News
Articles and announcements about the broadcast industry.

7/7/2016
Raycom TV and comScore signed a new contract that expands the number of markets in which Raycom stations get ratings data exclusively from comScore to 56.
7/7/2016
New research from Verizon Digital Media Services finds that 86% of streamers say it is “very” or “extremely” important to get a TV-like quality experience every time they watch, and on every screen they use.
7/7/2016
Major brands are once again jumping on board the marketing bandwagon surrounding the annual summer classic, the 87th Major League Baseball All-Star Game from San Diego’s Petco Park.
7/5/2016
According to new data from eMarketer, ad blocking in the US will continue to cause headwinds for online advertisers, as the phenomenon is expected to grow by double digits this year and next.
6/29/2016
New research commissioned by Council for Research Excellence shows that viewing on a conventional TV set continues to trump viewing on computers, smartphones and tablets in terms of ad attentiveness and recall, as well as overall enjoyment of programming and advertising.
6/29/2016
Programmatic spending on TV ads is poised to experience explosive growth over the next several years, according to eMarketer’s first forecast on the topic. This year, programmatic TV spending will climb 127.8% to $710 million.
6/29/2016
NBCU's broadcast network will air unprecedented 260.5hrs of Rio 2016 programming and stream 4,500 hours via NBCOlympics.com and its app.
6/28/2016
Digital ad revenues are expected to double by 2020, rising to $285 billion, according to a new study from Juniper Research. The study estimates that ad blocking is expected to cost publishers $27 billion in lost revenues in the next five years.
6/28/2016
We’re delivering a straightforward breakdown of the real winners of the presidential race so far: the broadcast TV stations that have pulled in the most money from ads for presidential candidates.
6/28/2016
Standard Media Index has revealed some exciting new information that goes a long way to solving one of the biggest quandaries that TV networks currently face: proving the full extent of their importance to advertisers in comparison with digital competitors.
6/28/2016
Live-plus-DVR/time-shifted TV remains the top video medium with 226 million adult users per month, second only to radio with 240 million. That’s just one of the findings of Nielsen’s Q1 2016 Total Audience Report.
6/28/2016
Bot fraud is sourced traffic that some publishers will purchase to build site traffic and sell these impressions to advertisers. But, in this case, it's non-human traffic.
6/27/2016
The VAB commissioned Research Now to survey likely voters about media influence. Regardless of age, gender, party affiliation and ethnicity, the poll found that television has the greatest influence on voters.
6/27/2016
It has been, as predicted, a better upfront for the broadcast networks, and after a slow start the end is drawing close.
6/27/2016
Jim Thomas and Nik Thompson of Frank N. Magid Associates led a session for stations on marketing news products, titled Multi-Platform Brand, at the PromaxBDA Station Summit.
6/27/2016
U.S. adults spent 10 hours, 39 minutes a day consuming media in the first quarter of 2016. That's up a full hour from the first quarter of 2015. Nielsen's data indicates that consumers aren't pulling away from linear TV, but instead are making additional time for these new devices.
6/24/2016
Through its Pilot program, the NAB says it will award $20,000 to the person or persons who come up with the best business idea for how radio and TV broadcasters "can engage their communities with next generation content on any device, whether big, small or moving?”
6/24/2016
While core advertising is still limping along, the full-year political outlook remains strong despite softer-than-expected 2Q guidance and recent concerns around Trump spending.
6/24/2016
“We believe OTT is our future,” said Moonves, who has been one of broadcast television’s biggest boosters for years. “You will want to pay $5.99 to get ‘Star Trek’ and that will get the ball rolling.”
6/22/2016
The U.S. pay-TV industry proposed a plan to allow more than 50 million subscribers to ditch costly set-top boxes to get TV and video programs to try and convince federal regulators to abandon more far-reaching reforms.
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