Industry News
Articles and announcements about the broadcast industry.

10/14/2016
According to a report, Winning the Undecided Voter, half of national voters and three-quarters of local voters can be swayed by TV advertising within the last week leading up to Election Day.
10/14/2016
According to TiVo Research's Q2 State of TV report, while the vast majority of TV viewing continues to be live, broadcast network prime-time viewing is more likely to be time-shifted than cable programming.
10/14/2016
GfK’s latest report found that 16 percent of the viewing population has more than one SVOD subscription, up 10 percent in the past three years.
10/14/2016
Congressional Leadership Fund and American Action Network, sister organizations aligned with House leadership that spend on down-ballot races, are expanding into races that lean Republican and into districts where Republicans have previously insisted are out of reach for Democrats.
10/13/2016
Whether it is severe weather events like Hurricane Matthew, tornadoes in the Midwest, or domestic terrorist attacks, local broadcasters are the lifeline of support. It is a lifeline in need of the very best technology in today’s media landscape in order to ensure critical information is distributed in every way possible.
10/13/2016
The biggest difference between how viewership is defined on TV versus the web: Whereas TV looks for the average number of viewers across the entire program, the web prioritizes the cumulative number of people who have watched a video.
10/12/2016
Judd Rubin, VP-revenue at Strata, told Ad Age that he thinks we're about to see a final, huge push in TV ad spending that will shift more states in our map into the red and orange zones.
10/12/2016
Nearly 67 million people watched the second presidential debate Sunday, according to Nielsen. CBS led the way with 16.5 million total viewers, good for a quarter share of the total 66.5 million viewer audience. ABC was next at 11.5 million.
10/12/2016
The ANA’s Alliance for Inclusive & Multicultural Marketing (AIMM) will bring thought leaders from the African-American, Hispanic, Asian, LGBT and general market communities together to figure out ways to move diverse segment and multicultural marketing forward.
10/12/2016
Kantar says there’s a growing need for ad buyers and sellers to analyze cross-channel spending on a more holistic basis. The expanded data will be available to agencies, marketers and media sellers starting in the U.S.
10/12/2016
The ANA, 4A's and other trade groups called an update to the proposed FCC rules that would require "opt-in" consent from consumers when ISPs use or share web behavior and app usage data "an unprecedented step."
10/12/2016

The trends in consumer usage portend a more difficult sales environment for traditional TV in the longer term, but television executives are exploiting digital opportunities at both the local and national level. 

10/12/2016
For the first two debates in which Hillary Clinton and Donald Trump faced off, the film industry was the top spender on the top four networks, according to iSpot.tv, which tracks TV advertising in real time.
10/12/2016
Interpublic Mediabrands’ Magna Global unit continues to see most of programmatic growth coming from the open RTB marketplace, not from other “non-RTB programmatic” forms of trading, including private marketplace deals that many big agencies have been touting as the trend in programmatic trading.
10/10/2016
In close races, it's critical that campaigns' messages reach not only their loyal party base, but independent and undecided voters. According to Pew Research Center, 39% of voters now identify themselves as independent, and a recent VAB study shows that three out of four undecided voters can be swayed as close to one week before a local election.
10/10/2016
While there is a segment of car shoppers who want to buy vehicles online in an Amazon-like experience, a new report indicates dealers may be overestimating how strong consumer demand for this capability really is.
10/7/2016
During premiere week, five programs grew at least 100 percent from L+SD to live-plus-seven-day-DVR playback, more than ever before.
10/6/2016
A report by Business Insider notes that an estimated 800,000 cable customers are expected to scrap their subscriptions in the next 12 months.
10/6/2016
National Amusements, the Redstone holding company that controls CBS and Viacom, sent a letter to the boards of both companies last week urging them to consider an all-stock merger.
10/6/2016
A growing population of Americans are forgoing traditional TV models and are instead becoming satisfied with streaming video on demand services as their sold content provider, according to a recent report by Ampere Analysis.
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