Industry News
Articles and announcements about the broadcast industry.

6/22/2016
CBS teamed up with Coca-Cola and McDonald’s for an integration in Carpool Karaoke, a segment on The Late Late Show With James Corden, featuring Selena Gomez.
6/22/2016
A tracker compiled by Standard Media Index and published by MediaPost turned in its best May ever, posting an index of 220. That’s a 22-point gain over April and a 17-point gain over May 2015.
6/22/2016
Big media companies like Comcast Corp.’s NBCU, Time Warner, Walt Disney and 21st Century Fox can fight for a healthy cut of the action as money shifts to digital platforms.
6/22/2016
The rise of Netflix, YouTube and Spotify makes it easy to assume that everything sprinkled with internet fairy dust is better than what came before. But the dinosaur that is television has a big weapon to fight back.
6/22/2016
Netflix and the CW are close to finalizing a megabucks new deal covering scripted series that significantly speeds up the availability of the shows to less than two weeks after each season ends on the network.
6/22/2016
A new eMarketer forecast says this year, 69.8 million Americans will use ad blockers, up 34.4 percent from last year. That represents 26.3 percent of all internet users.
6/21/2016
A Harris Poll 2016 EquiTrend Study shows TV networks at a 68.4 score, with “factual entertainment” news TV right behind with a 65.5 number; Internet radio, 64.9; general entertainment TV and pay cable TV networks tied 61.5. Next comes video-streaming subscription category at 61.1.
6/21/2016
After several years of moving money out of TV ad budgets to experiment with new digital outlets, several big advertisers are spending more on TV – and the result is a series of rate increases that TV has not won since the end of the last U.S. recession.
6/21/2016
The cumulative total spent (and/or booked) by the Donald J. Trump campaign and pro-Trump PACs and advocacy groups on TV and radio is now $22,697,373; the campaign itself accounts for $20,677,550 of that total.
6/21/2016
Grabbing consumers’ attention is getting harder and more frustrating across nearly all types of media. As a result, companies are rewriting their marketing playbooks.
6/21/2016
As more mobile apps seek to stand out from the crowd, the ones that can afford it are turning to TV ads. They have driven spending in the category to $1 billion.
6/20/2016
Deals are beginning to break from the broadcast network Upfront and the big news is that the networks are booking higher-than-expected increases. ABC, CBS and NBC are all getting CPM gains of 9-12%, with FOX getting CPM increases of 7-10%.
6/17/2016
The research may be the first of its kind to control for the performance of two simultaneous addressable TV campaigns deployed in the marketplace at the same time targeting two distinct groups of consumers.
6/17/2016
Nondigital TV remains the single largest part of US adults’ media day. TV time far exceeds time spent on any one component of the overall “digital” category.
6/16/2016
Data, provided by Standard Media Index, shows that while upfront spending has risen 3% through the first seven months of the 2015-16 broadcast year (October-through-April), the scatter marketplace has expanded nearly four times that rate: +19%.
6/16/2016
Brian Wieser of Pivotal Research issued an upgraded forecast of a 4.5% expansion in the U.S. ad economy for 2016. That compares with a 2.8% expansion he last forecasted in December 2015. For the global ad marketplace, Magna now predicts it will expand 5.4% vs. the 4.6% it predicted in December.
6/16/2016
Mobile apps, among the fastest growing form of digital media, depend on TV advertising to boost traffic, according to a study by the VAB.
6/16/2016
Nissan courted dealer input on nearly every phase of its strategic shift in marketing that went live this month as the "Take On" campaign.
6/16/2016
Despite many forecasts of turbulent times for the platform, broadcasters are standing by their diginets, making investments, launching originals and forging network and local TV tie-ins.
6/16/2016
Chairman, president and CEO of Nexstar, Perry Sook and Timothy Busch, Nexstar’s EVP and co-COO, together will be visiting each and every one of the stations Nexstar will formally acquire from Media General later this year in a $4.6 billion megadeal.
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