Industry News
Articles and announcements about the broadcast industry.

10/6/2016
This year, as states elect 12 governors, fill scores of other offices and several thousand legislative seats, television ad spending on state races has outpaced the last comparable election at this point, even when adjusted for inflation.
10/6/2016
The ATSC 3.0 Link Layer Protocol—which transports data between the network layer to the physical layer on the sending side, as well as the data from the physical layer to the network layer on the receiving side—is among the three standards that received approval.
10/5/2016
Some wealthy Republicans have begun to open their wallets to advance Donald Trump’s presidential ambitions, and their money is likely to fuel a mini spending spree in the final dash to Election Day.
10/5/2016
The National Retail Federation (NRF) says it expects sales in November and December, excluding autos, gas and restaurant sales, to increase a solid 3.6% to $655.8 billion - significantly higher than the 10-year average of 2.5%.
10/5/2016
U.S. sales of cars and light trucks fell for the second straight month in September—however the drop was not the 2% or so that forecasters had predicted, but only 0.7%.
10/5/2016
Broadcasters are keen to dismiss Mr Trump as an anomaly, with 70% of local station groups calling his strategy a “fad”, a recent survey showed. “I don’t think we’ll ever get another candidate like this,” said Steve Lanzano, president of TVB.
10/5/2016
Viacom‘s board of directors announced that it has formed a special committee of independent directors to evaluate the request by controlling shareholder National Amusements that it explore a potential combination with CBS Inc.
10/5/2016
TV stations reassigned to new channels and the multichannel video distributors that carry those stations will file Form 399 to claim reimbursements from the $1.75 billion TV Broadcaster Relocation Fund for expenses they “reasonably incur” in the post-incentive auction repack.
10/5/2016
The conventional wisdom among Donald Trump’s supporters is that his success doesn’t rely much on political ads. The evidence suggests otherwise. As Trump’s ad spending has risen, the race has tightened. As it has dipped, his polling deficit has widened.
10/5/2016
The ANA is urging Facebook to offer marketers greater transparency into how it measures ads on its service, a week after it came to light that the social network had overestimated video viewing for two years.
10/4/2016
Pragmatic optimism prevailed at TVB Forward, despite transitional headwinds.  Held last week, the event gathered c-suite broadcast leaders from across the country to collectively affirm their position in the advertising ecosystem.
10/4/2016
The reduction is part of NBC’s plan for the 90-minute live comedy show. In the spring, the network announced that it would slash the program’s national commercial load by 30% by cutting two commercial breaks.
10/4/2016
The network's five-year deal with the streaming service has lapsed, which means that for the first time, The CW's website and apps will have exclusive in-season streaming rights to its shows like Supergirl, which has migrated over from CBS.
10/4/2016
Some 5,598 marketers placed commercials on traditional TV networks - broadcast and cable - in the first half of 2016, with 40% of those also buying digital media on TV-related Web sites, according to MediaRadar, a media researcher.
10/3/2016
For the advertising industry, audience measurements translate directly into dollar amounts, and the different methods to measure views — and the fact that the information is all self-reported by the tech companies — are problems.
10/3/2016
The FCC Friday issued a public notice outlining its plan for the "order and schedule" for repacking broadcasters into smaller spectrum space after the broadcast incentive auction.
10/3/2016
“SNL” scored its biggest premiere ratings in eight years, according to live-plus same day viewing figures from the 56 local markets metered by Nielsen.
10/3/2016
Despite a drop in political ads, car sales peaking and all kinds of audience measurement-related issues, things are looking up for local TV, according to industry insiders at TVB’s annual Forward Conference.
9/30/2016
Analysts and others pointed out a number of positives. Among them, the continuing growth of net retrans, upcoming money from the incentive auction and potential windfalls resulting from new revenue opportunities created by the adoption of ATSC 3.0.
9/30/2016
On the programmatic side, Videa, the Cox Media Group supply-side platform that began beta testing late last year, announced its official launch. Nielsen announced that it will expand its Portable People Meter tech into local TV ratings.
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