Industry News
Articles and announcements about the broadcast industry.

6/16/2016
The proposed next-gen TV standard is endorsed by Wells Fargo securities analyst Marci Ryvicker and her S&P Global panelists: Sinclair's David Amy and Nexstar's Perry Sook.
6/15/2016
Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest to them.
6/15/2016
Viewership of the NewsON app, which streams local news from hundreds of stations across the U.S., has seen double-digit monthly growth on Roku streaming devices alone in the first quarter of 2016.
6/15/2016
Nexstar Broadcasting, Mission Broadcasting and White Knight Broadcasting have agreed to launch the digital multicast networks Bounce TV, Grit, Escape and Laff in 54 markets. The deals cover 130 channel launches on 81 stations.
6/15/2016
Linear TV advertising drives the highest incremental sales per exposed household, according to a new study on return on advertising spending conducted by Nielsen Catalina solutions.
6/14/2016
This year, back-to-school retail sales will reach $828.81 billion, according to eMarketer’s latest retail and ecommerce forecast. The 2016 back-to-school shopping season, which eMarketer defines as July and August, will grow 2.6% over last year.
6/14/2016
Almost a year ago, Microsoft largely exited the digital advertising business, outsourcing the task of selling ads to AOL. So, does the software giant’s surprising $26.2 billion acquisition of LinkedIn change that dynamic?
6/14/2016
As consumer adoption of online ad-blocking tools continues to grow, publishers and media companies are experimenting with various ways to limit the impact of ad-blocking on their businesses.
6/14/2016
The Tony Awards ceremony had its highest ratings in 15 years on Sunday night, with nearly nine million viewers tuning in to CBS. The 8.7 million viewers represented a 35 percent jump over last year, which drew 6.5 million.
6/14/2016
At the end of a heartbreaking weekend, and the start of what is sure to be an emotional week, broadcast brought together millions of people with a three-plus-hour live telecast that entertained and enlightened in so many ways it may take a while to sort them all out.
6/13/2016
CBS, working with units of Nielsen, has found a way to test TV commercials using neuroscience that shows which commercials will result in sales.
6/13/2016
New figures from Zenith, a media-buying agency, show TV remains the top draw for eyeballs, desktop Internet use is waning and mobile’s slice of people’s screen time is growing.
6/13/2016
In her first ad of the general election campaign, Hillary Clinton will use Donald J. Trump’s words to portray him as a violently divisive candidate who is intolerant of the diverse fabric of the American electorate.
6/13/2016
A proposed package, according to MoffettNathanson Research would include packaging all the networks from the three major media Hulu investors -- NBCU, 21st Century Fox, and Disney-ABC Television. It assumes Hulu would also strike a deal with CBS Corp.
6/13/2016
The amount of time that people around the world devote to using mobile Internet will increase by nearly 27.7% this year, driving a 1.4% increase in overall media consumption, according to Zenith’s Media Consumption Forecast.
6/10/2016
The recent increase in TV spending — after a period of decline — was a key factor in driving sales for a dozen of large advertisers, according to a new study.
6/9/2016
The ANA said its probe of the advertising business found that rebates and other nontransparent practices are “pervasive” in the U.S., raising alarms about how ad agencies conduct business throughout the industry.
6/9/2016
Media company E.W. Scripps Co. has continued its push into podcasting with the acquisition of Stitcher for $4.5 million in cash.
6/9/2016
David Poltrack, Chief Research Officer, CBS Corporation and President of CBS VISION, is on a mission to demonstrate the value of television in the cross-platform universe.
6/9/2016
TV remains a mainstay as the primary screen for viewing long-form video content. However, connected devices, spurred by streaming video, have seen a nearly 20% year-over-year increase in digital video growth among U.S. adults.
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