Industry News
Articles and announcements about the broadcast industry.

1/24/2017
In a new paper professors Hunt Allcott and Matthew Gentzkow conclude that fake news wasn’t particularly useful. One reason is that TV is still a far more important news source for Americans than social media.
1/24/2017
Google is enabling YouTube targeting based on search data, and will also release a proprietary YouTube measurement system.
1/24/2017
An audience of 30.6 million people tuned in to watch Donald Trump’s inauguration as president, falling short of the number of people who watched Barack Obama’s first swearing in eight years ago, according to Nielsen.
1/24/2017
"Advertisers know local broadcast is the best medium and provides the best local reach," says Ryan Reed, director of television and video solutions at Lotame.
1/24/2017
Advertising spending on TV rose 5.5% in December, closing the books on a year in which TV ad dollars finished up 4.4% despite a well-publicized drop in NFL football ratings, according to new figures from research firm Standard Media Index.
1/24/2017
The wine brand and its media agency, Havas Media executed individual local ad buys across 70 TV markets, including the top 30. As a result, an estimated 85% of the more than 100 million people expected to tune into the game will have a chance to see the ad.
1/24/2017
Steve Lanzano, Mike O’Neill and Gordon Smith are among those who will celebrate Meredith’s Paul Karpowicz at the Broadcasters Foundation of America’s annual Golden Mike Award black-tie fundraiser on Feb. 27 in New York.
1/24/2017
Broadcasters have large audiences and premium programming, both live/linear and on-demand. And, they have a ubiquitous footprint via the airwaves that goes direct-to-consumer—and with ATSC 3.0—could also reach mobile devices.
1/23/2017
In one of his first official acts, President Trump designated Commissioner Ajit Pai as the new chairman of the FCC. He is the first newly appointed Republican chairman since Kevin Martin nearly 12 years ago.
1/20/2017
No other media channel today can come even close to TV when it comes to reaching lot of people fast and cheaply, with impact.
1/20/2017
The Nielsen Company‘s Local Television practice has been working hard to ensure all platforms get counted, and integrated into a metric that is meaningful for marketers, advertisers, and television industry’s C-Suite.
1/19/2017
CBS has reportedly issued a bid of $9.5 million for the assets of embattled digital sports group Scout Media. This latest development marks a return of sorts to the sports broadcast media world for Scout, which was acquired in 2005 by Fox Sports.
1/19/2017
As voters are consuming far more video content on television versus other platforms, the reach of TV means that it will play a highly influential role in the 2018 election cycle.
1/18/2017
Facebook's alleged failure to employ reasonable auditing and verification procedures may have given it an unfair competitive advantage.
1/18/2017
At NATPE 2017, new research from Dallas-based Parks Associates finds that good old-fashioned over-the-air television viewing is on the rise.
1/18/2017
Nexstar Media Group is now a reality, with moves in place that the company says supports its expanded platform, increased scale and near- and long-term growth objectives.
1/17/2017
The amount the U.S. government could spend to buy airwaves from local TV stations fell by 75% as a complex auction designed to free up spectrum for wireless services moves into what may be its last round.
1/17/2017
There's been plenty of noise around cross-platform TV measurement as of late. What do Total Content Ratings actually mean for the ad industry? The answer is not much.
1/17/2017
Despite the perception that over-the-top TV (OTT) supports digital ad-buying tactics – like dynamic insertion and targeting at scale – buying connected TV is still a largely manual process.
1/17/2017
For the first time since TV networks have been simultaneously streaming the Super Bowl along with their traditional linear airing of the game, a network will be featuring local advertising from their TV affiliates in the digital broadcast.
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