Industry News
Articles and announcements about the broadcast industry.

3/29/2017
TVB President and CEO Steve Lanzano discuss the results of the Zenith Optimedia Group’s forecast on North American ad expenditures and what it means for local TV.
3/28/2017
Advertising spending on national TV rose 0.4% in February, according to new figures from Standard Media Index.
3/28/2017
U.S. traditional pay TV providers will continue to lose growth in the coming years. The industry is expected to drop 5% in subscribers by 2022, according to Digital TV Research.
3/28/2017
Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what's shaping up as an unprecedented revolt against the world's largest digital media player over ads placed with objectionable content.
3/28/2017
Television advertisements generate post-ad searches not only for the brands advertised on television, but also for competing brands.
3/28/2017
The Association of National Advertisers issued an advisory warning members about the brand safety of YouTube and reminding its parent Google that the top priority for any platform used by brands is “to do no harm.”
3/28/2017
Michael Guld, president of System 21, a business development program for television, says he sees success among many categories that are typically ignored by many, sometimes, most ,of the TV sales people in a market.
3/28/2017
Trust in key institutions has plummeted in the US, but a new survey finds significantly more consumers say they trust advertising now than said the same three years ago.
3/24/2017
The FCC has adopted a Report and Order that expands broadcast stations’ ability to share a single TV channel so viewers can continue to receive their broadcast programming.
3/24/2017
The difficulties of navigating today’s TV and video discovery environment haven’t been lost on digital content companies, many of which are experimenting with new tools and techniques to help viewers find better content.
3/24/2017
The decision by high-profile consumer brands to pull advertising from Google’s YouTube over offensive content could threaten the site’s long-term strategy of stealing ad dollars from television.
3/23/2017
Traditional TV networks and platforms will appreciate this news: U.S. viewers are watching the same or more TV content than they did two years ago.
3/23/2017
After years of explosive growth, mobile media usage may be slowing down, according to a new report from comScore. Meanwhile, traditional live TV still holds a strong position versus both delayed viewing and competition from over-the top.
3/23/2017
Months after kicking the tires on a modest reduction of in-game commercial stoppage, the NFL on Wednesday said that it is working with broadcasters on a scheme to restructure the ad pods in all future televised contests.
3/23/2017
Google’s advertising crisis went global after some of the biggest marketers including AT&T Inc. and Johnson & Johnson halted spending on YouTube and the internet company’s display network, citing concern their ads would run alongside offensive videos.
3/22/2017
A new white paper from comScore examines some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for the year ahead — and beyond.
3/22/2017
The TV industry has been busy in the past year, and as broadcasters head back to Las Vegas for the NAB show, expect to see issues like regulation, standards and new technology implementations dominate discussions.
3/22/2017
There are still some issues yet to be resolved with ATSC 3.0, but the standard is pretty much complete, and this year’s spring NAB Show will mark its coming-out party
3/22/2017
"This is Us" has proved that there's still no matching broadcast television when it comes to finding the best chance of reaching the biggest audience.
3/22/2017
A new study estimates that $12.48 billion of ad spending in 2016 was fraud, or was the result in invalid traffic, which is double the earlier $7.2 billion industry estimate.
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