Industry News
Articles and announcements about the broadcast industry.

1/17/2017
According to Millward Brown, Generation Z, ages 16-19 — who are just on the cusp of being most marketers’ key target audience — apparently hate digital ads even more than those who came before them.
1/17/2017
Just in time for NATPE, Tegna and MGM announced today they are partnering on a live, first-run syndicated "entertainment" show based on what is trending in social media.
1/17/2017
The regular season may have been a nadir for NFL ratings, but the NFL playoffs are shaping up to be big, with Fox’s afternoon NFC divisional game once again leading the way.
1/13/2017
Kantar Media says the game looks to rise above its $445 million level in 2016 -- with national TV advertising dollars coming from pre-game, in-game and post-game coverage.
1/13/2017
U.S. TV ad revenues will be flat in 2017 -- mostly from stable metrics. And this is good news. Deloitte Global predicts total U.S. TV revenues -- all national networks, local TV stations and cable -- will hit $72 billion.
1/13/2017
We are entering a period where the focus will be on "engaged reach." The pendulum will swing back to broad-reach vehicles (in traditional and digital media) over optimized reach or cheap frequency.
1/12/2017
GroupM is working on a methodology that would allow advertisers to count the number of impressions their commercials get, no matter if they appear on TV, alongside streaming video or other in new viewing frontiers.
1/12/2017
According to a new report from Altice USA, live TV viewing in 2016 represented 92% of overall viewing, per data from ‘millions’ of set-tops in Optimum footprint.
1/12/2017
Apple is planning to build a significant new business in original television shows and movies, a move that could make it a bigger player in Hollywood and offset slowing sales of iPhones and iPads.
1/12/2017
Facebook, struggling with its growing role as a distributor of news, is embarking on a project that includes stronger partnerships with media companies, greater support for local news and better efforts to educate users to avoid hoaxes.
1/11/2017
Nexstar Broadcasting has the all-clear for its $4.6 billion acquisition of Media General after the FCC said that it approved the deal — waiving a ban on transactions while the agency conducts an auction of broadcasters’ airwave spectrum.
1/11/2017
The $1.2 million ad campaign, funded by the American Action Network, is focused on the GOP effort to repeal and replace the Affordable Care Act and is set to air in 15 congressional districts.
1/11/2017
"Traditional TV appears to be retaining its mass-market appeal, unlike streamed TV," the consulting firm said in its tech, media and telecom predictions report. Deloitte predicts that TV ad revenues in the US "will likely be flat" at around $72bn in 2017.
1/11/2017
By a margin of about 80,000, the automotive industry created a new record in 2016, selling 17.6 million vehicles, compared to 17.470 million in 2015. According to Kelley Blue Book, the average transaction in December 2016 was $35,309—an all-time high.
1/10/2017
GfK’s 2016 Media Comparisons Study, commissioned by TVB, found that TV has the highest reach among all ad-supported platforms, both traditional and digital. TV, which includes broadcast and cable, has a reach of 75.7%, while the next closest medium, email, comes in at 62.5%.
1/10/2017
Two months after the presidential election, media stocks continue to maintain sharp gains, with digital media companies showing more modest increases -- if at all.
1/10/2017
After two straight years of declines, Sunday’s 74th annual Golden Globes rebounded 8% from a year ago, bringing in 20 million viewers, according to Nielsen figures cited by NBC.
1/10/2017
Facebook will begin testing “mid-roll” ads in videos on its platform, a move aimed to help media companies and the social network generate revenue from their growing video audiences.
1/10/2017
As more ad budgets shift toward targeting people on mobile devices, both the 4A’s and the IAB are coming out in support of an open source initiative aimed at standardizing viewability measurement for mobile apps.
1/10/2017
Hearst has acquired a majority interest in Litton Entertainment, a TV producer and distributor that specializes in children’s television and family entertainment programming.
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