Industry News
Articles and announcements about the broadcast industry.

9/30/2016
Valari Staab has focused on giving individual stations the resources they need—more staff, new studios and state-of-the-art helicopters among them—to grow from the ground up. For her achievements, B&C and the TVB have selected Staab as Broadcaster of the Year.
9/30/2016
Videa, a Cox Media Group company, debuted its supply-side programmatic platform. Videa automates the buying and selling of full schedule, forward reserve, local broadcast TV inventory and offers data and analytics to optimize results.
9/30/2016
Automated ad selling platforms for TV stations are picking up some steam after a few years of slow development, but not fast enough for some agencies. That was made clear during TVB Forward conference sessions that touched on the topic in various ways.
9/30/2016
Revising earlier estimates, Kantar Media/CMAG says TV stations will get $2.8 billion for political advertising -- down $500 million from its $3.3 billion estimate made in July 2015. Still, Kantar says total revenue for TV stations will be up versus the last big political advertising season.
9/30/2016
Tribune-owned Fox affiliate WDAF Kansas City (DMA 33) was recognized today with the Ad Council’s 2016 Crystal Bell award. Each year, this award is presented to one TV station for its extraordinary support of the Ad Council’s public service campaigns.
9/30/2016
Total local ad revenue is likely to grow from $146 billion in 2016 to $172 billion in 2020. But traditional local revenue will be flat. All the growth is coming on the digital and mobile sides, according to Tom Buono, founder of the BIA Financial Network and CEO of BIA/Kelsey
9/30/2016
TV stations stand to benefit from the competition that has suddenly erupted between the two hard-charging research companies that are battling to bring 21st century electronic audience measurement to even the smallest television markets.
9/30/2016
The Wells Fargo analyst is bullish on net retrans growth, sees spot advertising moving along with single-digit growth, and sees ATSC 3.0 presenting opportunities for new revenue streams.
9/30/2016
Kantar Media/CMAG, a top ad-tracking agency, is forecasting that political spending on local broadcast television in 2016 will reach $2.8 billion—about $300 million less than what was spent in 2012, and $500 million less than the agency’s initial estimate for 2016.
9/29/2016
KMGH, WRTV, WCVB, Horizon Media (Los Angeles), Vizeum and Horizon Media (New York) are the winners of TVB’s fourth annual EMMA Awards.
9/29/2016
Steven Szakaly of NADA said he expects car dealers to advertise more and offer more incentives as the industry’s seven straight years of growth (which hadn’t occurred since the 1920s) comes to an end.
9/29/2016
On the heels of station groups changing their political ad forecasts, industry analysts said they too expect local TV to get less than the $3.3 billion previously predicted.
9/29/2016
Kantar Media/CMAG has revised its projected numbers for political ad spend downwards. Its update expects that TV stations will garner about $2.8 billion from politicos and cable/broadcast networks $100 million.
9/29/2016
TVNewscheck annual forecast at TVB's Forward Conference 2016: The downturn is fully expected as political advertising dries up as it always does in odd-numbered years.
9/28/2016
For her achievements, B&C and the TVB have selected Staab as Broadcaster of the Year. She will receive the honor at the TVB Forward Conference on Sept. 29.
9/28/2016
The first presidential debate between Hillary Clinton and Donald Trump was the most watched ever, as 84 million people tuned in to see the candidates spar at Hofstra University, according to Nielsen.
9/28/2016
Over the past five years, growing TV technologies -- VOD, SVOD, and DVR -- have hurt live viewing of many cable network groups.
9/27/2016
While political ad revenue is the current buzz among broadcasters, TVB’s 2016 Forward Conference will convene a broader conversation about a range of economic, political, technological and cultural challenges affecting local broadcast TV.
9/27/2016
More than half of Hulu users (67 percent) choose network TV shows to stream, and 44 percent of Netflix users head for its TV library as well.
9/26/2016
Television’s ad power impact is still massive. To wit: Monday’s scheduled debate between Ms. Clinton and Mr. Trump might well approach Super Bowl-level viewership.
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