Industry News
Articles and announcements about the broadcast industry.

6/9/2016
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year. But the daily figure is now rising slowly and is expected to grow by just 3 minutes between 2016 and 2018.
6/9/2016
When it comes to average audience per minute metrics -- the main measure that traditional TV shows use to show performance -- TV is still way ahead of pure-play digital media platforms.
6/9/2016
Total spending is expected to reach $14.3 billion, the highest in the survey’s 13-year history but still below this year’s Mother’s Day total of $21.4 billion.
6/9/2016
For the broadcasters the presidential election cycle is a quadrennial gift that provides cash to reduce debt, pay dividends and fund acquisitions. Overall advertising volume is already tracking at 122% over 2012 levels.
6/9/2016
While internet advertising is expected to rise at a nearly double-digit rate from 2015 to 2020, PwC expects broadcast TV advertising growth to be fairly robust in the face of digital disruption and grow at 2.8%, hitting $70.4 billion in 2017.
6/8/2016
Nexstar Broadcasting Group and Media General say both of their respective shareholders have approved Nexstar’s acquisition of Media General. The station group also outlined what its executive office would look like after the merger.
6/8/2016
The securities research firm MoffettNathanson released a report showing that between half and three-quarters of the gross ratings points (people 18-49, C3) generated by the big four during the 2015-16 season were generated by live programs.
6/8/2016
In a survey of 1,015 adults by ORC International, in conjunction with ad-tech firm Mirriad, 76% reported blocking ads online and skipping traditional TV ads. The study found the outlook for video advertising to be even worse: 90% of people skip pre-roll ads.
6/3/2016
TV and radio ad spending (including advance bookings) by pro-Hillary PACs and advocacy groups has surged past the $100-million mark -- to, specifically, $105,105,227.
6/3/2016
In the spring update to its U.S. Local Advertising Forecast 2016, BIA/Kelsey forecasts the overall local media marketplace to experience consistent growth, reaching approximately $172.2 billion by 2020.
6/3/2016
MoffettNathanson Research believes that Hulu has an advantage in building a successful national OTT service -- with access to a possible 40% plus the reach the four broadcast networks have as a core base.
6/3/2016
TV is still champion, but it faces plenty of questions. The introduction of broadband internet, cell phones and social media have created tremors that are shaking the walls of the house that TV built.
6/3/2016
TV stations are producing more news than ever this year, with the median output of 5.5 hours a day breaking the record set in 2012 by a half hour, the latest RTDNA/Hofstra University annual survey of newsrooms found.
6/2/2016
CBS Interactive Advanced Media has launched a new OTT service, TrainerPass, geared directly at the fitness market, featuring hundreds of videos from celebrity trainers and workout programs covering everything from yoga to kickboxing.
6/2/2016
Facebook is no longer delivering digital ads only to people looking at their Facebook pages. An expanded test of Facebook’s Audience Network will expand advertisers’ campaign beyond Facebook and into other mobile apps.
6/2/2016
The luxury advertising marketplace will expand 3.0% in 2016, nearly double the 1.9% it grew in 2015, according to a new forecast released by Publicis’ Zenith unit.
6/2/2016
Many of the world’s largest internet companies rely heavily on advertising to finance their online empires. But that business model is increasingly coming under threat, with one in five smartphone users blocking advertising when browsing the web on cellphones.
6/2/2016
According to an eMarketer survey, among media agencies, viewability was the biggest concern, with 70% of respondents giving it at least a score of 8. Other top concerns were click fraud and bot traffic.
6/1/2016
Around 75% of broadcast and cable networks will use Nielsen's C7 metric as their primary currency for this year's upfront deals, according to a new survey from the Video Advertising Bureau.
6/1/2016
The first sign that the US video streaming market is approaching saturation is revealed in a forecast from research and consulting firm, Strategy Analytics, which shows the growth rate slowing for the first time.
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