Industry News
Articles and announcements about the broadcast industry.

1/6/2017
Digital disruption of the TV business might eliminate some forms of mass media advertising but will create opportunities to do one-on-one marketing and programming.
1/6/2017
Jim Lanzone, Chief Digital Officer of CBS: "It’s very easy to pick on traditional media companies and suggest that they’re being slow to adapt ... But we’ve been focused on digital for a long time."
1/6/2017
At the request of its network clients, Nielsen has agreed to modify the way it releases the data. This will allow clients to customize the data they wish to share with agencies.
1/6/2017
The amount of time people spent watching live TV per day dropped by one minute to 4 hours and 6 minutes in the third quarter from 3Q 2015, according to Nielsen’s third-quarter Total Audience Report.
1/5/2017
NewsON, the app company that connects TV viewers to local news from 175 stations around the country, announced a major expansion of its OTT offering to stream those newscasts directly to desktop and laptop computers.
1/5/2017
Imax recently partnered with Marvel Television and ABC Television to make the upcoming superhero series “Inhumans,” set to hit the cinema weeks before it appears on TV.
1/5/2017
According to Nielsen's Q3 2016 Total Audience Report, stay-at-home mothers spend around seven and a half more hours each week watching TV and TV-connected devices than working mothers do.
1/5/2017
Kantar Media is out with its latest report on where TV is heading—and it identifies five trends to be aware of in the evolution of television to total video.
1/5/2017
Total December sales were 1.68 million units, up 2.9% year-over-year, while the 2016 total hit 17.49 million units, up four-tenths of a percent over 2015.
1/5/2017
“It future-proofs our industry,” Ripley added. “This is the standard we’ll be using 10 years from now. If broadcast industry wants to proposer and thrive in this new IP world, there is no choice besides ATSC 3.0.”
1/4/2017
Consulting firm LMC Automotive and car-buying site Edmunds.com each predict that U.S. auto sales will squeak past 2015's record and reach 17.5 million in 2016.
1/4/2017
The partnership will start with 12 Tegna stations using Megaphone’s Participation TV Platform during live news, sports and local broadcasts, providing viewers with means of interacting with the stations and each other during the programming.
1/4/2017
Sinclair Broadcast Group is looking to establish an advertising co-op of TV station groups, aggregating inventory and selling it using programmatic ad technology developed by Visible World.
1/4/2017
CBS is nearing a deal to license its broadcast network and some cable channels for Hulu’s forthcoming cable-style, live-streaming service, people familiar with the matter said.
1/4/2017
The NATPE Station Group Summit will feature local and network TV leaders, as well as content producers, addressing the challenges facing the local TV industry as it expands beyond traditional broadcast television.
1/4/2017
In October and November 2016, Amazon outspent every brick-and-mortar retailer on TV ad spending, according to estimates from MediaRadar.
1/4/2017
According to Pivotal Research Group's analysis of Nielsen data for its January 2017 estimates, among 118 measured U.S. TV networks this year and last, only 35 showed some traditional pay TV subscriber growth.
1/4/2017
Perry A. Sook, founder, chairman, president and CEO of Nexstar Broadcasting Group, has been elected to serve as TVB chairman for a two-year term (2017-18).
1/4/2017
NewsOn, an app for live, local TV news, is a finalist in CES' mobile apps showdown. NewsOn launched in partnership with ABC, Cox, Hearst, Hubbard Broadcasting, Media General, Raycom and Sinclair. Vote via link above.
1/3/2017
One sign of the evolving nature of consumer trust is reflected in buyers’ shifting attitudes regarding what types of ads are considered most trustworthy. According to research, more traditional ad formats like print and TV often beat out their digital counterparts on this metric.
«« First |1 2 3 4 5 6 7 ... 85 86 87 88 89 90 91 ... 113 114 115 116 117 118 119 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp