Industry News
Articles and announcements about the broadcast industry.

6/1/2016
The Media Rating Council (MRC) plans to issue guidelines on mobile viewability measurement. The standards will aim to create a working measurement for viewability in mobile environments.
6/1/2016
Some of the biggest names in broadcasting already are experimenting with a la carte services abroad, where they're less beholden to the whims of cable and satellite companies. Consumers could control the pay-TV market.
6/1/2016
According to the American Consumers Newsletter by Cheryl Russell, New Strategist Press, the Baby-Boom generation will account for more than one-third of voters in the 2016 presidential election.
5/31/2016
According to the American Consumers Newsletter by Cheryl Russell, New Strategist Press, the Baby-Boom generation will account for more than one-third of voters in the 2016 presidential election, outnumbering voters in the other generations.
5/27/2016
According to Snapchat, Fox's campaign boosted brand awareness by 16 points when comparing a group who saw the ad versus those who did not see the promo. It also increased tune-in intent by 8 percent.
5/27/2016
As TV syndicator Twentieth Television looks to line up new brand integrations, it has partnered with data science player 4C to measure their social impact—and find new sponsors that would benefit from them.
5/25/2016
Whether you’re a Millennial or Boomer, you tend to be making similar decisions about media. That’s the finding of a new study from Nielsen that examines media usage among Millennials, Gen X and Boomers.
5/25/2016
Toyota announced that it plans a collaboration with ride-sharing leader Uber, the latest in a series of similar partnerships involving major automakers.
5/25/2016
The CW locked in a long-term renewal of its affiliation deal with Tribune Broadcasting. The agreement ensures that the CW will air on 12 Tribune stations across the country - in 28 million homes.
5/25/2016
Content discovery platform Taboola announced a partnership with NBCU News Group in which NBCNews.com, TODAY.com, MSNBC.com and CNBC.com will work to develop iterations around the Taboola Native ad server.
5/25/2016
The Association of National Advertisers (ANA) filed comments with the Federal Communications Commission (FCC) that formalized its opposition to the FCC’s proposed set-top box rules.
5/25/2016
Groupon is making its return to national TV advertising on Monday with a new campaign that highlights the experiences consumers can discover through the online deals marketplace.
5/25/2016
Hundreds of millions of dollars that Republican groups had been poised to spend in the 2016 presidential election are now increasingly likely to move into Senate and House races.
5/25/2016
Network television has taken a few knocks in recent years over concerns about its ageing audience and a drift to new digital platforms, but CBS’ Les Moonves is optimistic. Television, he said, remained “the single best and most effective medium” for brands.
5/24/2016
The Association of National Advertisers (ANA) filed comments with the Federal Communications Commission (FCC) on Monday that formalized its opposition to the FCC’s proposed set-top box rules.
5/24/2016
comScore is now circulating a infographic that explains, by their analytics, the current state of ad blocking and ad fraud and adding some new exclamation points.
5/24/2016
The ListenFirst Television Interest (TVI) Rating is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. The metrics measure organic actions that are largely unaffected by paid media.
5/23/2016
TV advertising revenue rose 5% in April, according to Standard Media Index (SMI), benefitting from a hot scatter market leading into the Upfront.
5/20/2016
The brand pulled out of TV in April, but will return to the small screen for the remainder of the year, specifically for back-to-school.
5/20/2016
Growing up in the print and then the digital eras, it was always about "How do we get brands to shift dollars out of TV over to us?" Unfortunately, when they did, their sales suffered, and they put most of their spend back on TV.
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