Industry News
Articles and announcements about the broadcast industry.

9/26/2016
Even with more outlets and devices competing for audiences' attention, viewers aren't moving away from live TV as much as they did a year ago, according to Nielsen's second-quarter 2016 Total Audience Report.
9/26/2016
OTT may be commercial-free (or limited commercials in some cases), but Howard Horowitz, President and founder of Horowitz Research says advertisers still need linear TV.
9/24/2016

Mark Zuckerberg’s social-networking giant admitted that for the past two years it has overestimated the amount of time users spent watching video ads by as much as 60 to 80 percent.

9/24/2016
The television purchase is expected to include $60 million on local stations and another $40 million in national airtime.
9/23/2016
Lower-than expected spending by the Trump campaign is causing some groups to reforecast their political revenue and depressing stock prices. More important, it highlights the need for adoption of ATSC 3.0.
9/23/2016
The TV ad business is “at long last” beginning to see some of the change that’s been anticipated for so long. But calling those changes “programmatic” is, at least at this stage, far off the mark, says Jim Nail, principal analyst at Forrester.
9/23/2016
Big ad buyers and marketers are upset with Facebook after learning the tech giant vastly overestimated average viewing time for video ads on its platform for two years, according to people familiar with the situation.
9/23/2016
Approximately 75% of adults between the ages of 20 and 35 who’ve never subscribed to a pay-TV services say they consider subscription services like Netflix and Hulu perfectly suited to their content needs, according to a new report from The Diffusion Group.
9/22/2016
A number of marketers are scrambling to respond to K2 Intelligence’s probe of ad agencies, which was done on behalf of the ANA and detailed practices including rebates, ambiguous inventory prices, and conflicts of interest arising from agencies' investments.
9/22/2016
With roughly six weeks until the presidential election, a new report from ad-fraud detection company eZanga finds that both candidates have significant numbers of fake followers on Twitter.
9/22/2016
For the cable and broadcast networks, the anticipated-to-be-dramatic Clinton-Trump matchups may end up in the ratings record books, with ad revenue to match.
9/22/2016
When Peter Naylor, senior vice president of advertising sales at Hulu, chases ad dollars, he’s effectively competing with the media companies that own the streaming service.
9/21/2016
CBS, unsatisfied with splitting the broadcast rights to Thursday night NFL games, is in talks to nail down the digital streaming licenses for its online subscription service CBS All Access, CEO Les Moonves said.
9/21/2016
Facebook is live streaming the presidential debates with help from ABC News, and Twitter will host its own live streams, courtesy of a Bloomberg partnership. NBC, however, in an effort out-tech them all, will instead stream the debates in virtual reality.
9/21/2016
Two out of three millennials use an ad blocker on a desktop or mobile device, according to study from Anatomy Media, an ad agency specializing in entertainment marketing and promotion. That equates to two-thirds of millennial ad revenue that is not being captured.
9/21/2016
ABC News is turning again to Facebook as an outlet for extended 2016 election coverage — off traditional TV — with the companies unveiling a partnership to deliver live video programming from the four 2016 general-election debates.
9/21/2016
Nielsen, working with its largest TV and media agency clients, has set a schedule for phasing in its new Total Content Ratings, part of its Total Audience Measurement market.
9/21/2016
CBS CEO Les Moonves says political spending at CBS’ TV station group is on track and that he was surprised by Sinclair's warning that political spending wouldn't be as strong as expected.
9/21/2016
Audi, Apple, Samsung, Invokana and AARP were the biggest advertisers on Sunday night's Emmy Awards broadcast on ABC, according to an analysis by iSpot.TV.
9/21/2016
The first presidential debate Sept. 26 is expected to reduce ratings for ESPN’s Monday Night Football, and multiple ad buyers are predicting TV viewership to be down 15% to 20% from last year’s Monday Night Football average.
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