Industry News
Articles and announcements about the broadcast industry.

5/19/2016
Pepsi ran the first of what it says will be dozens of five-second ads featuring various emojis placed on bottles of its flagship soda. Three ads used emojis to represent characters others members of the Empire cast.
5/19/2016
The company lacks deals to use cable or satellite set-top boxes to send targeted ads to people watching VOD, and the TV industry's major powers don't seem inclined to let it.
5/19/2016
TV ad revenue rose 5% in April, according to data from research company Standard Media Index.
5/19/2016
More than 86,000 broadcast TV spots have already run this year as part of Senate races, at an estimated cost of $83 million, according to a Bloomberg Politics analysis of data from ad-tracking firm Kantar Media/CMAG.
5/19/2016
According to a new study by RAPTmedia, consumers don’t trust content that’s pushed at them. And nearly all consumers are going out of their way to avoid seeing it by blocking pop-up ads, disabling cookies, opting out of emails, and skipping pre-roll video ads.
5/19/2016
"The future value of broadcasters has now reached an all-time high and for the first time, accounts for almost half of enterprise value," consulting firm Accenture notes in its 2016 update of The Future of Broadcasting.
5/18/2016
Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence.
5/18/2016

The general election effort to take down Donald J. Trump through TV ads will begin on Wednesday, with the main “super PAC” supporting Hillary Clinton airing its first two attack ads on broadcast TV in four swing states.

5/18/2016

A new ABC study, which analyzed marketing spend and ROI over three years, makes the strongest case yet to advertisers and buyers that digital can't match the long-term ROI benefits of advertising on linear TV and its related platforms. 

5/18/2016

Netflix and Univision announced a unique deal that will allow the Spanish-language broadcaster to air the first season of the Netflix original series “Narcos” ahead of its second-season premiere on the streaming service.

5/18/2016
A groundbreaking survey by Zogby Analytics finds that 85% of consumers prefer an ad-supported Internet model instead of paying for online content.
5/18/2016

Television its dead—long live television. That could become the unofficial motto to explain the recent flurry of hookups between digital players with old-guard media companies.

5/18/2016
So far this upfront week, two TV network presentations, NBC’s and Fox’s, looked to boost their respective advertising efforts by making pointed attacks on the competing digital video business.
5/18/2016
Some $12 billion in ad revenues in the U.S. alone will be disrupted by rising ad blocking by the year 2020, according to a new survey and forecast from Optimal.com and Wells Fargo.
5/17/2016

The NBCU local TV stations believe that a measurement change to impression-based from cost based on ratings points for local TV would enable it to better unify content across platforms.

5/13/2016
Local television stations' over-the-air ad revenue is expected to get a boost in 2016 as BIA/Kelsey forecasts it reaching $20.8 billion. This would mark a 12.1% increase over 2015.
5/13/2016
Numbers never lie. But they can surely be manipulated. And during the past two weeks of NewFronts presentations, digital video players took that to heart.
5/13/2016
Publishers will lose more than $27 billion worldwide to ad blocking in 2020, according to a forecast from Juniper Research, which will account for nearly 10% of the entire digital ad market.
5/10/2016
The TV Academy plans to honor the four broadcast nets with a “Cornerstone Award” in recognition of their roles in TV history. The presentation will be made at the Academy’s 70th anniversary gala.
5/10/2016
With their sights set on a $63 billion TV ad market, streaming-video services like Hulu and Crackle are now defining themselves as TV networks, arguing they’re just as prevalent in the living room as ESPN and MTV.
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