Industry News
Articles and announcements about the broadcast industry.

9/21/2016
A political consultant said she still expects record spending as the money has been raised and will be spent. However, the spending will be late and further compressed. She sees the hiring of a reputable ad agency by the Trump campaign as a positive catalyst to get the spending started.
9/21/2016
A new super PAC largely funded by two billionaire Republican donors plans to run ads attacking Hillary Clinton in battleground states, hoping that will buttress the party’s chances of retaining its Senate majority and winning the White House.
9/19/2016
The conference presents a forum for industry leaders to discuss the economic, political, technological and viewer/consumer opportunities and challenges that are shaping the future of advertising and local broadcast television.
9/19/2016
The U.S. ad marketplace rebounded from a seasonal low in July, soaring to record ad-spending volume in August, according to the latest monthly installment of the U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index.
9/19/2016
TVNewsCheck today named E.W. Scripps Co. as its Station Group of the Year for 2017, citing its strategy of bolstering a strong station presence across the U.S. with a growing focus on national digital media.
9/16/2016
Google has got together with a diverse group of marketers, publishers, agencies and industry bodies to create The Coalition for Better Ads - an attempt to fix online advertising so consumers don't continue to block it.
9/16/2016
The video quality was high, but as soon as the stream went live, fans noted how delayed the action was compared with the broadcast on CBS.
9/15/2016
The measurement company announced that it will introduce electronic measurement in 140 television markets that still rely on the old-school method of gathering paper diaries from viewers to calculate television ratings.
9/14/2016
Not all screens are equal, according to ad delivery research presented to the Council for Research Excellence. Recall was best for viewers using a TV screen to watch the programming and ads.
9/13/2016
National television experienced its most robust Upfront performance in several years, defying the long-term forecasts of analysts and ignoring the expectations and budget planning of marketers across all business categories.
9/13/2016
Eyeo GmbH, the company behind the popular online ad blocking software Adblock Plus, said it’s launching an online ad service to help marketers place “acceptable” ads in front of users with ad blockers turned on.
9/13/2016
According to Zenith’s just-released “Advertising Expenditure Forecasts” report, global advertising expenditure will grow 4.4% this year, to $539 billion. That compares to Zenith’s 4.1% growth estimate previously released in June.
9/13/2016
The amount of sports shown on TV has increased by 160% over the past decade—and Barclays analyst Kanan Venkateshwar sees no end in sight. Sports viewership (Persons 2+) has grown by 41% over the past 10 years, while Nielsen data showed 2+ total viewing down 5%.
9/13/2016
DVRs, as it turns out, hold about as much interest for Millennials as their parents’ old VCRs. It’s a combination of changing TV habits and the view that the DVR is dated in the eyes of this younger generation, which has led to lower levels of usage of the device compared to older demos.
9/13/2016
Republican donors worried Donald Trump's campaign is putting the House of Representatives in play are writing checks to the super PAC aligned with House Speaker Paul Ryan, fueling a record-breaking haul this cycle.
9/12/2016
Data from the just-released “Media Comparisons 2016” study from GfK, which compares ad-supported media platforms in terms of reach, influence, engagement, trust and time spent among important demographic groups, found that adults aged 18+ spend some 4 hours and 54 minutes with TV each day.
9/12/2016
The ANA and the 4As have spearheaded a coalition of the advertising, TV and digital media industry’s leading technical groups to create standards and best practices for managing video assets in a non-linear world.
9/12/2016
Priorities USA, which is led by Democratic strategist Guy Cecil, is booked to spend an estimated $5.2 million this week on TV ads, data from Kantar Media/CMAG shows.
9/12/2016
With the recent addition of Fox’s Los Angeles flagship station, KTTV, doing a deal with iPowow, interactive TV continues to make its mark.
9/12/2016
Senate Republican strategists are increasingly worried that the near absence of TV ads from Donald Trump’s campaign in key battlegrounds will do irreversible harm to already difficult races.
«« First |1 2 3 4 5 6 7 ... 86 87 88 89 90 91 92 ... 100 101 102 103 104 105 106 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp