The general election effort to take down Donald J. Trump through TV ads will begin on Wednesday, with the main “super PAC” supporting Hillary Clinton airing its first two attack ads on broadcast TV in four swing states.
A new ABC study, which analyzed marketing spend and ROI over three years, makes the strongest case yet to advertisers and buyers that digital can't match the long-term ROI benefits of advertising on linear TV and its related platforms.
Netflix and Univision announced a unique deal that will allow the Spanish-language broadcaster to air the first season of the Netflix original series “Narcos” ahead of its second-season premiere on the streaming service.
Television its dead—long live television. That could become the unofficial motto to explain the recent flurry of hookups between digital players with old-guard media companies.
The NBCU local TV stations believe that a measurement change to impression-based from cost based on ratings points for local TV would enable it to better unify content across platforms.
Digital & Crossplatform