Industry News
Articles and announcements about the broadcast industry.

12/31/2016
…and will probably continue being untrue in 2017.
12/29/2016
The marketing industry is facing a moral quandary in the face of a national debate over the role that fake news played in the presidential election and the realization that many websites that promote false and misleading stories are motivated by the money they can make from online advertising.
12/29/2016
Five broadcast networks were a collective 4% higher in national TV advertising, pulling in $7.06 billion across all dayparts from September 19 through December 22, according to estimates from iSpot.tv.
12/29/2016
The Ad Council teamed up with the Television Bureau of Advertising and the National Highway Traffic Safety Administration to launch the 13th edition of Project Roadblock. The effort raises awareness of drunk and "buzzed" driving during the holiday season.
12/22/2016
According to SNL Kagan estimates, political ad spending in 2018 could hit $2.64 billion, which is 9.0% higher than the $2.42 billion reported in the last midterm election in 2014.
12/22/2016
The number of scripted television shows on broadcast, cable and digital platforms has grown 71% over the past five years, according to an analysis by 21st Century Fox’s FX Networks unit.
12/22/2016
Most advertising is sold based on commercial ratings that cover live viewing plus either three days or seven days of delayed playback. But Nielsen says viewing during days eight through 35 lifts commercial viewing in some popular shows more than 8%.
12/22/2016
Reversing course, the latest quarterly survey of advertising agencies conducted by STRATA finds that confidence among agencies heading into 2017 is high. 43% of agencies report that their business will increase in the first quarter of 2017, while only 11% expect a decrease.
12/21/2016
An ad-fraud-detection firm claims that a Russian hacking operation has been defrauding online advertisers in the U.S. of more than $3 million a day.
12/20/2016
Facebook has outlined some of the first steps it is taking to address the issue of fake news and hoaxes, which can spread like wildfire on social media platforms.
12/20/2016
The 2016 average U.S. new-vehicle transaction price increased 2.7% from 2015 to an all-time high of $34,077 per vehicle, Edmunds.com reported.
12/20/2016
Recent research from ad intelligence provider Pixalate, aimed at benchmarking video ad quality across screens, concluded that 44% of the OTT traffic it studied was invalid.
12/20/2016
Nielsen has reached an agreement to buy media metadata provider Gracenote from Tribune, a deal Nielsen hopes will boost its ability to gauge audience behavior amid shifting media habits.
12/20/2016
In a series of conversations with trade association leaders and their view of impacts of ad automation, programmatic and other priorities, Jay Sears discusses trends and issues of the day impacting advertisers and media owners.
12/19/2016
While the Super Bowl held the top spot for another year in a row, other sporting events, such as the Olympics and World Series cracked the top 10 after being held out in years past. See the list of top 10 TV programs for 2016.
12/19/2016
Media and entertainment stocks continue to rise since Election Day. How much should the election of President-elect take credit? Depends on how you read the tea leaves.
12/19/2016
More people were expected to shop over the past weekend than Thanksgiving weekend—155.7 million on Super Saturday alone, according to a survey by Prosper Insights & Analytics for the National Retail Federation.
12/16/2016
NBCU will launch an Olympic television channel in the summer of 2017 in a joint venture with the International and U.S. Olympic Committees, according to executives involved in the venture.
12/16/2016
In a letter sent earlier this week, NBCU’s top ad-sales executive told Nielsen that the system, which some executives hoped might be in place sometime in 2017, “does much more harm than good” and “is not ready for release.”
12/16/2016
Findings from the IAB suggest that nearly two-thirds of American consumers own at least one Internet of Things connected device and 65% of them say that they are willing to receive ads on IoT screens.
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