“Nielsen’s Q1 Total Audience Report confirms Americans’ consistent preference for linear television over all other media. With so many options to consume video content, linear television continues to dominate video viewing across all screens including mobile devices, capturing 80% share of viewership according to the report. While streaming and mobile video options are additive to television viewership, linear live and time shifted viewing among American adults continues to grow on its own.” — Steve Lanzano, President & CEO, TVB

TVB hosted an exclusive discussion with state and national experts on the 2018 election and how to effectively reach voters through television advertising in Nevada.

TVB President and CEO Steve Lanzano said, “Time and time again high-profile live events such as sports featuring the hometown team are massive draws for local affiliate stations. This was confirmed with the Washington Capitals’ game five Stanley Cup clinching win delivering a 25.2 household rating in Washington D.C. versus a national household rating of 3.9. When communities and fans are searching for reliable and timely information on historic local accomplishments, they turn first and foremost to local broadcast television.

TIP Initiative (Television Interface Practices), a consortium of local television broadcasters including Nexstar Media Group, Sinclair Broadcast Group, TEGNA, Tribune Media and Hearst Television, today announced the release of an updated framework for standards-based transaction interfaces, highlighting the progress the work group has made toward its goal of accelerating electronic advertising transactions for local TV broadcasters and their media agency partners.

“The actions taken by Facebook to prioritize local news publishers—including local television broadcasters— over national media was driven by direct feedback from its user base and the Company’s overall strategy to reduce false news and misinformation,” stated Steve Lanzano, TVB President and CEO.

It's easy to recall a time when "fake news" wasn't a term firmly entrenched in the ongoing national conversation, but it's important to understand the implications of its rise in use. In a culture where reporting — and by extension journalistic integrity — is questioned, where can consumers turn and who do they trust for accurate information?

TVB President and CEO Steve Lanzano said, “Local broadcast television stations remain the leading and most trusted source for local communities to access real-time reporting and critical information during severe weather events and for daily life. As Boston faced the Bomb Cyclone, residents overwhelmingly chose their local broadcast TV stations’ online news platforms over all other media for storm coverage.

To help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) today launched the 14th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.

A consortium of local television broadcasters including Nexstar Media, Sinclair Broadcast, TEGNA and Tribune Media, today announced the launch of the TV Interface Practices or “TIP Initiative,” an industry work group dedicated to developing standard-based interfaces to accelerate electronic advertising transactions for local TV broadcasters and their media agency partners.

At TVB Forward 2017, a record audience of over 550 television CEOs and media executives heard ANA CEO Bob Liodice interview one of the world’s most influential voices in marketing, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science. Based at the University of South Australia Business School, the Institute’s research is supported by many of the world’s leading corporations including Coca-Cola, Kellogg’s, P&G, Turner Broadcasting, Mars Inc. and many others.

TVB announced advertising forecasts presented at Forward 2017 – Local Broadcast Television’s Annual Outlook Conference in New York City.

Gray Television was recognized today with the Ad Council’s 2017 Crystal Bell award at Forward 2017, the Television Bureau of Advertising’s (TVB) annual leadership conference in New York City. Each year, the Ad Council presents this award to a broadcast television partner for its extraordinary support of the Ad Council’s public service campaigns.

TVB announced the winners of this year’s Excellence in Local Media Marketing Solutions Awards (“EMMA”) and NEXT Awards at Forward 2017 – Local Broadcast Television’s Annual Outlook Conference in New York City.

Top executives and key stakeholders across the media and advertising industry spectrum will soon gather for Forward 2017 – Local Broadcast Television’s Annual Outlook Conference presented by TVB. Over 550 television CEOs, C-suite leaders, advertising agency executives and digital technology experts will participate in immersive discussions on the latest innovations and trends that are shaping the future of local TV at this year’s event, which takes place at Pier Sixty, Chelsea Piers in New York City on September 28, 2017.

TVB issued the following statement from Steve Lanzano, TVB President and CEO on the release of “Hurricane Irma Media Usage” survey results. The proprietary survey conducted by Research Now, a global expert in online market research, is an extension of the “Hurricane Harvey Media Usage” study released on August 30, 2017.

TVB has released a proprietary “Hurricane Harvey Media Usage” study conducted by Research Now, a global expert in online market research data. The proprietary analysis revealed that Southern Texas communities overwhelmingly chose local broadcast television as their preferred news source for storm coverage over all other media.

A proprietary “2017 Purchase Funnel” study conducted by GfK, a trusted leader in market research, in collaboration with TVB, revealed that from consumer awareness through the purchasing stage, television remains the most important influencer in all stages of the purchase funnel and for all age demographics, including millennials (adults 18-34).

The Political EMMA will recognize media strategy and execution of a collaborative, multiplatform political media campaign that generated results for a candidate or an issue on the ballot. To qualify for the Political EMMA, a campaign’s ads must air on a local broadcast TV station’s on-air, online and mobile advertising platforms.

TVB released new polling research from Morning Consult confirming TV’s critical role in influencing voter behavior during the 2016 election cycle.

Commenting on the appointment, Perry sook stated, “I’m honored to follow Michael Fiorile’s tremendous leadership by assuming the role of TVB Chairman as we continue to extend our work on important initiatives that will benefit the local broadcast television industry and our over 800 member stations. As the most trusted medium among viewers with the greatest influence on consumer purchasing and voting decisions, local broadcast television continues to be the leading marketing platform for brand managers, advertisers and political campaigns to reach target audiences.

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