TVB Commentary & "Quotables"

“We think it’s finally safe to say that this election cycle will be significantly higher than what we saw in years past.”—Marci Ryvicker, Managing Director, Wells Fargo
“In discussions we’ve had with CMOs, we’ve been hearing that they recognize they still need big reach media like TV to generate awareness and brand building to fill the top of the funnel…So some spend is shifting back to TV to have a better balance between digital and traditional media tactics and strategy.”—Aaron Solomon, SVP of marketing and strategy, Nielsen
“The TV station business is not dead, and as a result, neither is broadcasters' need for new programming.”—Paige Albiniak, Writer, B&C
“TV and digital video are the two most important media types for advertisers. Video has become a top priority across all platforms, including social.”—Advertiser Perceptions and 4C Insights: Survey - Envisioning A Frictionless Cross-Channel Ad Future
“The local TV or newspaper consumer is significantly less likely than consumers of other news to boycott a brand and view that advertising placement as something toxic or a reason to walk away from a product. We can expect this trend of tribalism and boycotting to only get worse before it gets better—which is why my money is on local TV and newspapers to survive that trend.”—John Dick, Civic Science, Founder & CEO
“We’re battling the misconception that everyone is on vacation or outside all of the time and just running away in droves from TV during the summer—and that’s just not the case. People are still consuming vast amounts of TV during the summer.”—Jason Wiese, SVP of strategic insights, VAB
“Trust is everything for a brand. A brand without trust is merely a product, so Unilever needs to make sure we are in a trusted and transparent environment.”—Keith Weed, CMO, Unilever
“But the truth is that TV isn't going anywhere…Brand advertising on TV is still a proven tactic for increasing sales, and it's still an effective, creative way for marketers to share their message with a national audience.”—Nick Troiano, CEO, Cadent
“TV makes the virtual more real. TV advertising creates huge effects instantly. It also helps build and nourish profitable, trusted brands for the long-term. As online brands have little or no physical presence, TV’s ability to create emotional connections with huge audiences around the world is vital.”—Katty Roberfroid, Director General, egta
“You may be watching CNN, Fox or MSNBC but in the early bewildering, frightening moments, when the unthinkable has occurred, that video you are watching is likely being provided by local TV boots on the ground.”—Richard Reingold, VP & GM, WCTI
“These digital-native, data-driven brands spent over $2.5 billion on TV advertising in 2017 alone. TV is where outcomes-obsessed disruptors go when they need to get big.”—Sean Cunningham, president and CEO, VAB
“What we have seen consistently, is consumers –even young viewers—saying they still think live content, such as sports, as well as a major event like the season opener or finale of a show, is relevant.”— Brett Sappington, Senior Director of Research, Parks Associates
“One of the most enticing facets of programmatic TV is that it allows advertisers to use automated data and buying tools to reach a precise audience of their most valuable customers…Programmatic TV combines the full-screen attention of television with the targeting of digital advertising.”— Ashish Chordia, CEO, Alphonso
“We anticipate political advertising will generate significant ad revenue for local television this year, in particular for over-the-air revenue. Of all media, television still dominates in political years, even as campaigns integrate more digital advertising into their overall strategy.”— Mark Fratrik, SVP & chief economist, BIA Advisory Services
Advertisers reassessing where best to spend their budgets are starting to understand that TV can offer reach, security, and reassurance that their ads are being placed, and seen, in a trusted, brand-safe environment.”—Sonia Marguin, Head of Research & Insights, Euronews & Africanews
«« First « Previous |1 2 3 4 5 6 7 8 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp