TVB Commentary & "Quotables"

“Speaking for the broadcasters, I can assure you that competition for advertising dollars among them is as cutthroat as it has ever been in the medium’s 70-year history.”—Harry Jessell, editor, TVNewsCheck
“It is the journalists that are working the field, that have a passion to do something better, to create content that their audience wants to watch. That is where we found the best innovation is coming from.”—Ellen M. Crooke, VP of News, TEGNA Media
“While OTT video may be the hot topic in the media industry, traditional linear TV remains king of the castle -- for now. Samsung’s data found that 81% of its smart TVs still tune in to linear TV.”—Alex Weprin, writer, MediaPost
“To anyone who is honest and takes a step back, there is no question that the best thing for our business would be a full relaxation of ownership restrictions - the best thing for consumers, employees and the communities that we serve. Arguments to the contrary are defensive, self-serving, misinformed or a combination thereof.”—Jack Abernethy, CEO, Fox Television Stations
“43% of millennials said they purchased a product they saw while watching TV--either in the program or during an ad, compared to 25% of all adults.”—2018 VAB Study
“Broadcast’s reach remains massive, and a robust fall premiere not only gives a show a good shot to make it on the network, but a chance to land large in the streaming aftermarket.”—Michael Malone, writer, Broadcasting & Cable
“Yes, cord-cutting is a reality. The viewing habits of millennials and Gen Z differ from baby boomers. Still, Americans watch a lot of linear TV. Even putting popular sitcoms or dramas aside, live sports draws millions of viewers.”—Fern Siegel, Deputy Editor, MediaPost
“I see success in a cross-platform model that holds TV at its center as the fundamental glue that brings together digital, VOD, OTT and other platforms to unlock the true potential of cross-channel data and efficiencies.”—Brad Smith, SVP of revenue & operations, Videa
“Although habits are constantly changing, linear video is not dead, overall video consumption is actually growing exponentially each year.”—Nicole Parros, group director, OMD
“We think it’s finally safe to say that this election cycle will be significantly higher than what we saw in years past.”—Marci Ryvicker, Managing Director, Wells Fargo
“In discussions we’ve had with CMOs, we’ve been hearing that they recognize they still need big reach media like TV to generate awareness and brand building to fill the top of the funnel…So some spend is shifting back to TV to have a better balance between digital and traditional media tactics and strategy.”—Aaron Solomon, SVP of marketing and strategy, Nielsen
“The TV station business is not dead, and as a result, neither is broadcasters' need for new programming.”—Paige Albiniak, Writer, B&C
“TV and digital video are the two most important media types for advertisers. Video has become a top priority across all platforms, including social.”—Advertiser Perceptions and 4C Insights: Survey - Envisioning A Frictionless Cross-Channel Ad Future
“The local TV or newspaper consumer is significantly less likely than consumers of other news to boycott a brand and view that advertising placement as something toxic or a reason to walk away from a product. We can expect this trend of tribalism and boycotting to only get worse before it gets better—which is why my money is on local TV and newspapers to survive that trend.”—John Dick, Civic Science, Founder & CEO
“We’re battling the misconception that everyone is on vacation or outside all of the time and just running away in droves from TV during the summer—and that’s just not the case. People are still consuming vast amounts of TV during the summer.”—Jason Wiese, SVP of strategic insights, VAB
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