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Industry News

There isn’t a bigger showcase than the Olympics and WRAL is using the 2018 Winter Games in PyeongChang, South Korea, to give viewers a taste of the much anticipated next generation television standard, ATSC 3.0.
Offering a counterweight to the misinformation that is spread following disasters, Twitter has decided to start streaming local TV news footage as events unfold.
CBS said its over-the-top direct-to-consumer services already have nearly 5 million subscribers, well ahead of expectations.
Twitter, Amazon, YouTube and Verizon are in the running to win digital streaming rights for the NFL’s Thursday Night Football package.
The video advertising platform Brandzooka will be rolling out a self-serve ad platform for connected TV devices.
NBC took top prize in ratings, its Olympics coverage producing a 4.0 in viewers 18-49, per the Nielsen overnights, and a 16 share.
NBC combines Nielsen’s measures for its TV channels with Adobe’s measurement of streaming data to form Total Audience Delivery.
Twitter is starting to show live, local news broadcasts in a live streaming window next to its timeline during major breaking news events.
A majority of the nominees for FTC commissioner told a Senate Commerce Committee panel that they are willing to take a new look at Big Tech firms like Google and Facebook, and regulate them if necessary.
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TVB Features

The 2018 Winter Olympics Opening Ceremony on NBC delivered a 14.7 hh rating nationally, with a 21.8 in Denver and a 20.9 in Salt Lake City. Our featured market this week is Harlingen-Weslaco-Brownsville-McAllen, TX.

New Research Now study featuring the 2018 Bomb Cyclone and its impact on Boston, confirms local TV’s importance during dangerous weather conditions.

Should I be taking advantage of new creative technology like virtual tours or 360 video?

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“Broadcasting is sometimes the only available communications medium in an emergency when wireless networks fail. Morning Consult recently found that the American People turn to broadcasters in times of emergency, by a factor of more than three to one.”—Sam Matheny, EVP, CTO, NAB
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Nielsen’s Q2 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

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