Political Databank

Political News

Facebook has failed to comply with a Seattle law requiring companies to reveal detailed information about political ads, according to the city's Ethics and Elections Commission.
Political groups have funded more than 70% of the early TV spots that have aired in key Senate battlegrounds, according to a USA TODAY tally of ad data compiled by Kantar Media’s CMAG.
Hearst TV said that it will be significantly expanding and updating their pledge to devote extensive TV and digital news coverage of election discourse throughout its 26 TV markets across the United States.
The leading outside groups working to retain the Republican Party's grip on the Senate in November's midterm elections raised $31.6 million last year — a record amount for the organizations in a non-election year, according to USA TODAY.
Advocacy groups tied to conservative billionaires Charles and David Koch pledged to spend nearly $400 million this year on initiatives tied to the midterm election cycle.
Bold Culture has released a study highlighting how advertisers can better reach Black Americans, who according to Nielsen’s data, are expected to collectively spend 1.4 trillion dollars by 2020.
Social media sites such as Facebook are seeing that consumers and users alike are finding it hard to trust their platforms.

TVB Resources

The Morning Consult study shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.
TVB’s guide to the 2018 senatorial, congressional and gubernatorial races.

Nielsen’s Q2 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.
Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.
While 83% of all political conversations happen face-to-face, television plays a key role in influencing what people are saying.
Studies from Gfk and Keller Fay show that no other platform has more reach—or is more trusted by Independent voters—than local broadcast television.
View the infographic >>


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