Political Databank

Political News

A major super PAC with ties to House GOP leadership is reserving about $48 million in general election ads as it looks to protect Republicans' majority during a tough cycle.
GOP groups and candidates have run nearly 17,800 spots this year that tout tax reform, according to a USA TODAY analysis of TV advertising.
Local political advertising is poised to boost advertising spend on OTT video environments, according to a case study released by the video advertising platform SpotX and demand-side advertising platform ZypMedia.
Sens. Mark Warner (D-Va.) and Amy Klobuchar (D-Minn.) have called on the CEO's of Twitter and Google to follow Facebook's lead and voluntarily institute political ad disclosures the legislators are attempting to legislate.
Facebook will soon require political and issues-based ads to receive verification before they’re served to users on the platform.
The Democratic Governors Association announced a $20 million broadcast TV ad buy in Michigan, Nevada, Ohio, and Wisconsin as part of the organization’s Unrig the Map initiative.
A major Democratic super PAC says it will book $43 million in early TV ads as the party looks to make big gains in the 2018 midterms and take back the House.​

TVB Resources

The Morning Consult study shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.
TVB’s guide to the 2018 senatorial, congressional and gubernatorial races.

Nielsen’s Q2 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.
Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.
While 83% of all political conversations happen face-to-face, television plays a key role in influencing what people are saying.
Studies from Gfk and Keller Fay show that no other platform has more reach—or is more trusted by Independent voters—than local broadcast television.
View the infographic >>


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