Advertising in today’s complex media world is a challenge as media continue to evolve. Media consumption habits are constantly changing, but broadcast television remains the leader in reaching audiences.
Source: GfK TVB Media Comparisons Study 2019. M-S 5A-1A. Persons 18+. Online/internet platforms such as email, social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. Broadcast TV News Websites/Apps includes local TV station & network websites/apps for news/weather/sports.
Source: Nielsen, NPOWER, 9/24/18-5/22/19; Ranked by A25-54 L+1 US AA % (ties broken by 000’s)
Source: November 2018 Nielsen; Most Current, Live+SD. ComScore, People 2+, Data Source: VMX Desktop, 151,775,000 Unduplicated Viewers; All of YouTube Category compared to the 6 Broadcast Nets.
Source: November 2018 Nielsen; Most Current, Live+SD. ComScore, People 2+, Data Source: VMX Desktop, 68,109,000 Unduplicated Viewers; All of Social Media Category compared to the 6 Broadcast Nets.
TVB Members: The complete Media Comparisons Study is located in the Member Research section. Member login required to access-- need login assistance? click here.