Industry News

But even with ratings below those of Fox Sports, Telemundo came out on top in ad revenue due to its passionate, targeted audience.
With an eye towards the significance and scale of the event, Telemundo’s World Cup presentation features a combination of cultural and modern design cues.
Civic Science data shows nearly half of Americans are currently, or have recently, boycotted a brand based on where it advertised. But their research found 39 percent of those surveyed said local TV and newspapers were more likely to deliver unbiased news compared to political websites and blogs.
TV ads are getting shorter in length, and that’s just been verified by a new trend report that analyzes TV ad trends from MediaRadar.
As broadcast groups begin exploring the potential of the new ATSC 3.0 in next-gen TV multiple lower-power transmitters with antennas on shorter strategically placed towers become more and more appealing.
Among the broadcast networks this year, NBC repeated at No. 1 with 78 nominations, CBS with 34, ABC with 31 and Fox with 16.
ExchangeWire, a programmatic media researcher, and IPONWEB, an advanced advertising system company, found that 49% of all agencies do programmatic media buying with their own technology.
Standards for binding Ad-IDs to TV/video commercials using Kantar Media’s audio watermarking technology have been published by the Society of Motion Picture and Television Engineers (SMTPE).
Redefining the term narrowcasting for the digital era, addressable TV represents a huge leap forward when it comes to connecting consumers with the specific goods and services that they are most likely to purchase.

TVB Features

Croatia’s victory over Russia delivered a 10.1 hh rating in San Diego on Fox and a 9.6 in Miami on Telemundo. Our featured market this week is Boise, ID.
See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.

Local TV Needs Open Standards For Automated Buying And Selling

“With enough cooperation among industry players, instead of constant comparisons to digital, TV will evolve to include the best of both worlds: incredible reach and engagement paired with ease of access and accountability.” —Shereta Williams, President, Videa

How important is cross channel advertising to small and medium-sized businesses? 

“The local TV or newspaper consumer is significantly less likely than consumers of other news to boycott a brand and view that advertising placement as something toxic or a reason to walk away from a product. We can expect this trend of tribalism and boycotting to only get worse before it gets better—which is why my money is on local TV and newspapers to survive that trend.”—John Dick, Civic Science, Founder & CEO
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
This edition of Nielsen’s Local Watch Report examines the over-the-top (OTT) trends in our cities and how they’re affecting the media landscape.

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