The 2018 Army-Navy matchup on CBS nationally delivered a 5.0 household rating, with an 11.9 in Norfolk, VA, and an 11.7 in Nashville, TN. Our featured market this week is Atlanta, GA.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
“Whereas TV’s contribution has traditionally been confined to brand and awareness only, the availability of data from smart devices and the application of this data have significantly changed the game.”—James Rothwell
VP of Global Agency, Brand and Industry Relations, FreeWheel
Thought Leadership Q&A
What are the leading tailwinds for TV going into 2019?
D2C Marketers Will Accelerate Visibility Into TV's Kicker Effect
“TV ad companies won’t get all of the D2C dollars that they want, unless they can isolate out the TV to Facebook and Google kicker effect and prove their own contribution.”
— Dave Morgan, CEO, founder, Simulmedia
Nielsen Total Audience Report – Q1 2018
Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
Fall 2018 Broadcast Networks Prime Line-Ups
See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.
Get connected to jobs in the local broadcast TV industry.