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Industry News

It sucks to be a TV viewer and/or radio listener (but great if you're a station owner) in one of these key battleground states—especially Florida and Illinois, which both have races that have surged well past the $100 million mark.
While the walled gardens of social-media giants still comprise a disproportionate share of digital advertising spend, non-social native advertising is rising at a rapid pace, driven largely by video.
Viewing of video is still expanding, mostly for newer SVOD services and YouTube. Advertising is relatively strong at the moment - but we think it continues to look weaker over longer time horizons as the large brands who dominate it are generally limiting growth or reducing spending.
The ABC Owned Television Stations Group said it is starting a new community journalist program that will create local content for audiences on multiple platforms.
The founder, chairman, President and CEO of one of the nation’s top broadcast TV companies — an entity possibly looking closely at a merger with Tribune Media — has been selected to receive the 2019 Golden Mike Award from the Broadcasters Foundation of America.
The game is nearly over, connected TV (CTV) will change how marketers think about their total budgets, how they define their audience and how media is valued across all channels.
This year, for the first time, NBC’s program-planning group did not have a prime-time grid to show its direct broadcast competitors -- say, where a 9 p.m. show runs against other 9 p.m. shows.
Global revenues from traditional pay-TV and OTT TV episodes and movies will reach $265 billion (€298bn) in 2018; up from $254 billion in 2017 and $234 billion in 2015, according to the TV Databook report from analyst firm Digital TV Research.
The study by Nielsen Sports allocates $2.3 billion of the windfall to the NFL, followed by $1.1 billion to MLB, $585 million to the NBA and $216 million to the NHL.
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TVB Features

Week 6 of the NFL saw the Patriots defeat the Chiefs by a score of 43 to 40. Kansas City delivered a 49.6 hhld rating with the game. Our featured market this week is Chicago, IL.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads

“People pay more attention to the same advertisement on TV vs. Facebook or YouTube. There’s a direct correlation between sales and video size - the larger the screen, the bigger the sales impact.”
— Dr. Karen Nelson-File, Professor of Media Innovation, University of Adelaide

“Speaking for the broadcasters, I can assure you that competition for advertising dollars among them is as cutthroat as it has ever been in the medium’s 70-year history.”—Harry Jessell, editor, TVNewsCheck

How can local broadcasters maximize the value of their television inventory while keeping up with digital? 

Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.

Get connected to jobs in the local broadcast TV industry.

 

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